This introductory course, aimed at first-semester MBA students, allows learners to gain a comprehensive understanding of the fundamentals of marketing through the lens of the 4Ps.
Fundamentals of Marketing
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
31 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace
Details to know
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Assessments
22 assignments
Taught in English
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There are 5 modules in this course
Let's take a closer look at what marketing is, what activities it entails, and how to work with markets and STP (segmentation, targeting and positioning).
What's included
8 videos6 readings6 assignments1 discussion prompt
After taking a holistic approach to the marketing mix, we'll dive deeper into the product aspect of the mix as well as some of its most common tools.
What's included
5 videos4 readings4 assignments1 discussion prompt
In this module, we'll take a closer look at the price aspect of the marketing mix, as well as some pricing tools and strategies.
What's included
4 videos3 readings2 assignments1 peer review
Between online and offline channels, in this module we'll deep-dive on the place aspect of the marketing mix, as well as the shopper trip and some channel strategies.
What's included
5 videos1 reading5 assignments1 discussion prompt
In this last module, we'll look into promotion, promotional strategies, and wrap-up the course with a final assignment!
What's included
5 videos3 readings5 assignments1 discussion prompt
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