Brand New Brand

Brand New Brand

This course is part of Graphic Design Specialization

Instructor: Michael Worthington

What you'll learn

Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images

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Taught in English

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This course is part of the Graphic Design Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Develop job-relevant skills with hands-on projects
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There are 7 modules in this course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.

This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

What's included

2 videos7 readings

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

What's included

5 videos2 readings1 peer review1 discussion prompt

5 videosTotal 21 minutes

Overview of Project5 minutesPreview module
Invent Your Client2 minutes
Fake Your History2 minutes
Unpack your adjectives3 minutes
The Name Game7 minutes

2 readingsTotal 7 minutes

Introduction to Week 11 minute
Recommendations for peer review (Week 1)6 minutes

1 peer reviewTotal 180 minutes

Invent Your Client180 minutes

1 discussion promptTotal 2 minutes

Introductions First2 minutes

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

What's included

2 videos2 readings1 peer review

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

What's included

8 videos1 reading1 peer review

8 videosTotal 39 minutes

Choosing a Typeface4 minutesPreview module
Typographic Space5 minutes
Typesetting with Expression5 minutes
Beyond Typesetting4 minutes
Shapes of Letters, Shapes of Words4 minutes
Typographic Skeletons5 minutes
Customizing Letters4 minutes
Variations and Refinement3 minutes

1 readingTotal 1 minute

Introduction to Week 31 minute

1 peer reviewTotal 240 minutes

Brand Your Brand240 minutes

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

What's included

10 videos1 reading1 peer review1 discussion prompt

10 videosTotal 33 minutes

Marks, Icons, and Symbols3 minutesPreview module
Working with Color5 minutes
Creating Hierarchy3 minutes
Making Methods and Techniques1 minute
Range of Representation2 minutes
Adding Color3 minutes
Adding a Mark/Icon5 minutes
Adding a Secondary Typeface2 minutes
Adding Imagery2 minutes
Adding a Secret Ingredient2 minutes

1 readingTotal 1 minute

Introduction to Week 41 minute

1 peer reviewTotal 240 minutes

Expand Your Brand240 minutes

1 discussion promptTotal 2 minutes

Checking In2 minutes

In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.

What's included

1 video1 reading1 peer review

In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.