There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
This course is part of Branding: The Creative Journey Specialization
Instructor: Brian Hallett
Sponsored by BrightStar Care
29,262 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(259 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 9 hours
Learn at your own pace
95%
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Assessments
5 assignments
Taught in English
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This course is part of the Branding: The Creative Journey Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨.
What's included
11 videos2 readings1 assignment2 discussion prompts
In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.
What's included
6 videos1 assignment1 discussion prompt
In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch.
What's included
7 videos1 assignment1 discussion prompt
In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client. Finally, you will take all you've learned the past 4 weeks and combine it to make your final Creative Pitch Deck.
What's included
10 videos1 assignment1 peer review1 discussion prompt
What's included
3 videos4 readings1 assignment1 peer review
Instructor
Instructor ratings
4.9 (50 ratings)Offered by
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4.7
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PA
5
Reviewed on May 2, 2020
Course Well framed and clearly gave insights into understanding the language of image-making. I especially enjoyed the repeating forms to tell brand stories.
JK
4
Reviewed on Aug 8, 2023
Very interesting. Helped me brush my mind and refresh my learnings from my Marketing class 25 years ago. Glad those input are still relevant today :-)
EH
5
Reviewed on Oct 21, 2020
This is a great course, professor Hallet explains very well every concept in a clear and practical way. Highly recommended
Recommended if you're interested in Business
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