What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.
Consumption, Marketing and Culture
Consumption, Marketing and Culture
This course is part of Business and Marketing Strategies Specialization
Instructor: Alan Bradshaw
Sponsored by BrightStar Care
3,003 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(24 reviews)
Beginner level
Recommended experience
17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
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Assessments
3 assignments
Taught in English
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This course is part of the Business and Marketing Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
This week includes: gender, ideology, and governmentality.
What's included
3 videos5 readings1 assignment3 discussion prompts
This week includes: algorithmic culture, surveillance capitalism, and communicative capitalism.
What's included
2 videos3 readings1 assignment1 discussion prompt
This week includes: sustainability, green consumerism, and degrowth.
What's included
2 videos4 readings1 assignment
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Recommended if you're interested in Business
Fundação Instituto de Administração
Universidad de Chile
Università Bocconi
University of Rochester
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