Crash Course on Social Media

Crash Course on Social Media

Instructor: Anke Audenaert

What you'll learn

How to establish and manage a social media presence for your business
How to create compelling social media content and optimize content to reach your target audience
How to determine when to use paid advertising and choose the right metrics to track to reach your business goals

Details to know

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Assessments

17 assignments

Taught in English

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There are 3 modules in this course

This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals.

By the end of this course you will be able to: - Articulate your target audience and customer journey - Set marketing goals and align them with the correct social media platforms - Create, grow, and maintain your presence on social media platforms - Utilize analytics to optimize your marketing campaigns to attain your business goals Regardless of your background and experience, this course will get you started with social media marketing with practical knowledge and hands-on activities.

This week, you will analyze the major social platforms and explore their unique features. You will learn about the customer journey and how it impacts social media marketing. Finally, you will create and describe your target audience of your organization.

What's included

10 videos6 readings6 assignments

10 videosTotal 36 minutes

Course Introduction: Crash Course on Social Media1 minutePreview module
Instructor Introduction1 minute
Overview: Social Media Strategy Foundation0 minutes
Planning for Social Media Marketing5 minutes
Defining Your Target Audience6 minutes
Understanding your Customer's Journey4 minutes
Selecting Your Social Media Channels3 minutes
Establishing Your Tone of Voice5 minutes
Create a Social Media Policy4 minutes
Conclusion: Social Media Strategy Foundation1 minute

6 readingsTotal 90 minutes

Social Media Marketing Strategy Workbook10 minutes
Social Media Marketing Strategy Syllabus10 minutes
Join Aptly’s Crash Course on Social Media Community!10 minutes
Planning Your Social Media Strategy and Defining Your Target Audience 30 minutes
Using the Right Tone15 minutes
Create Your Social Media Policy15 minutes

6 assignmentsTotal 235 minutes

Activity: Create Your Target Persona40 minutes
Practice Quiz: Understand Your Customer25 minutes
Activity: Establish Your Brand's Tone of Voice35 minutes
Activity: Create Your Social Media Policy60 minutes
Practice Quiz: Prepare Your Social Media Presence25 minutes
Graded Quiz: Build Your Social Media Strategy Foundation50 minutes

This week, you will continue to evaluate various social media platforms and how they are used. You will create your social media content strategy to attract and engage your target audience. Finally, you will audit content to create engaging and sharable material with your target audience.

What's included

13 videos2 readings6 assignments

13 videosTotal 57 minutes

Overview: Establish Your Social Media Presence 0 minutesPreview module
Participating vs. Marketing4 minutes
Creating Your Social Media Profiles4 minutes
It All Starts with Content5 minutes
Using the Hub and Spokes Model3 minutes
Conducting a Content Audit5 minutes
Repurposing Existing Content4 minutes
Developing a Content Calendar3 minutes
Create Content Your Customers Want5 minutes
Create Shareable Content7 minutes
Adapting Content to Your Social Channels6 minutes
Tools for Content Creation5 minutes
Conclusion: Establish Your Social Media Presence0 minutes

2 readingsTotal 25 minutes

How to Participate on Social Media And Create Your Social Media Profiles10 minutes
Creating Content and Using Content Tools15 minutes

6 assignmentsTotal 225 minutes

Activity: Create a Strong Social Media Profile60 minutes
Practice Quiz: Create a Strong Social Media Profile25 minutes
Activity: Create a Content Calendar40 minutes
Practice Quiz: Develop and Manage Content25 minutes
Practice Quiz: Optimize Your Content25 minutes
Graded Quiz: Establish Your Social Media Presence50 minutes

This week, you will learn how to grow and maintain your social media presence. You will differentiate between engaging and promoting on social media platforms. You will use social media analytics to track your progress and measure results. You will understand social media advertising and its role in audience growth.