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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,811 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

BL

Nov 3, 2020

It's very interesting to learn the concepts of market in the analog world. Starting with digital dominance to analog resistance, then from synergy to transformation.

JB

Nov 14, 2018

I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.

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376 - 400 of 492 Reviews for The Digital Marketing Revolution

By LOVE O

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May 17, 2022

detailed

By Samantha L M

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Nov 4, 2020

Awesome!

By Minh T T

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Sep 30, 2025

pecfect

By Yisalemush G

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May 17, 2022

Awesome

By Shubham D

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Jan 22, 2020

awesome

By MARWA G

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Sep 6, 2023

amzing

By Tanvi D P

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Sep 1, 2023

thanks

By Hamza L

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Feb 19, 2023

Great

By Cristina S M

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Mar 30, 2022

Great!

By BUDUPUTI B A

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Feb 13, 2022

loveda

By Random D

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Jan 21, 2026

Buena

By تيسير ا

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Sep 5, 2025

فخامة

By Samarth S

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Feb 11, 2024

great

By Aziziah R

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Feb 25, 2023

Great

By Milad H P

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Jun 12, 2022

Great

By Marija G

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May 24, 2021

Good!

By Gaurav B

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Dec 16, 2019

Great

By do765438

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Jan 19, 2026

good

By Le T M N

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Nov 20, 2025

good

By Đỗ N T

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Sep 17, 2024

Good

By Soulyman N

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Feb 28, 2024

GOOD

By ERNEST

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Jan 2, 2024

good

By Temitope A

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Sep 18, 2023

Good

By Omkar P

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Jun 5, 2023

good

By Bin N M I

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Dec 27, 2022

good