Financial Management for Product Leaders

Financial Management for Product Leaders

This course is part of Product Ideation, Design, and Management Specialization

Instructors: Dr. James V. Green

What you'll learn

Learn the fundamentals and how to create financial statements for new ventures within the corporate environment
Examine valuation techniques for understanding how to assess and grow the value of the corporate venture
Explore the different sources of internal and external financing for the corporate venture
Applying lessons learned in the course to structure a funding deal and pitch the corporate venture

Skills you'll gain

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Assessments

6 assignments

Taught in English

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This course is part of the Product Ideation, Design, and Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

This course is for aspiring or active product leaders who wants to understand how to secure and manage funding for their activities. We will demystify key accounting and financing concepts to give product leaders a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.

In this module, we will introduce the fundamentals of financial management and examine how to create financial statements.

What's included

11 videos8 readings2 assignments

11 videosTotal 61 minutes

Introducing Our Course5 minutesPreview module
Finance for the corporate entrepreneur3 minutes
The entrepreneurial spectrum6 minutes
Corporate entrepreneur vs. startup entrepreneur5 minutes
The "too typical" return on investment (ROI) process7 minutes
A better approach to return on investment (ROI)4 minutes
Intangible assets and return on investment (ROI)4 minutes
The roles of products and leadership in return on investment (ROI)4 minutes
Financial statement basics4 minutes
Financial statement details7 minutes
Financial metrics7 minutes

8 readingsTotal 51 minutes

Welcome to Financial Management for Product Leaders5 minutes
Meet the Faculty5 minutes
Connect with Your Classmates3 minutes
Our Recommended Textbook for the Course3 minutes
Income Statement Template (Optional)10 minutes
Cash Flow Statement Template (Optional)10 minutes
Balance Sheet Template (Optional)10 minutes
Explore the Specialization in Product Ideation, Design, and Management5 minutes

2 assignmentsTotal 60 minutes

Quiz 130 minutes
Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise30 minutes

In this module, we will examine valuation techniques for understanding how to assess and grow the value of the corporate venture.

What's included

8 videos4 readings2 assignments

8 videosTotal 46 minutes

Welcome1 minutePreview module
Valuation techniques3 minutes
Net present value9 minutes
Opportunity cost of capital5 minutes
Why NPV is best4 minutes
Project payback period3 minutes
Internal rate of return8 minutes
Weighted average cost of capital9 minutes

4 readingsTotal 40 minutes

This is why public and private tech valuations are completely different (Optional)10 minutes
Analyze the ROI of your innovation idea, step by step (Optional)10 minutes
A better way to understand internal rate of return (Optional)10 minutes
Take a look at some of Uber's finances in China as it eyes an IPO (Optional)10 minutes

2 assignmentsTotal 60 minutes

Quiz 230 minutes
Corporate Venture Valuation Techniques Exercise30 minutes

In this module, we will explore the different sources of internal and external financing for the corporate venture.

What's included

8 videos3 readings1 assignment

8 videosTotal 35 minutes

Welcome1 minutePreview module
Sources of funding1 minute
Internal funding3 minutes
Customer and vendor financing3 minutes
Franchising4 minutes
Joint ventures8 minutes
Co-branding6 minutes
Licensing agreements6 minutes

3 readingsTotal 30 minutes

How to put your money where your strategy is (Optional)10 minutes
How nimble resource allocation can double your company’s value (Optional)10 minutes
Negotiating a better joint venture (Optional)10 minutes

1 assignmentTotal 30 minutes

Quiz 330 minutes

In this module, we will apply lessons learned in the course to structure a funding deal and pitch the corporate venture.

What's included

7 videos9 readings1 assignment

7 videosTotal 37 minutes

Welcome1 minutePreview module
Business proposals and the pitch3 minutes
How to write an effective business proposal3 minutes
What do your funding sources want to see4 minutes
How to create a pitch deck6 minutes
Do's and don'ts of the pitch12 minutes
Final Thoughts5 minutes

9 readingsTotal 80 minutes

Unearthing the sources of value hiding in your corporate portfolio (Optional)10 minutes
Strategic principles for competing in the digital age (Optional)10 minutes
Corporate venture capital (Optional)10 minutes
Investing in breakthrough corporate venture capital (Optional)10 minutes
Concrete steps for CFOs to improve strategic risk management (Optional)10 minutes
In search of ingenuity (Optional)10 minutes
The Pitch10 minutes
Congratulations!5 minutes
Explore the Specialization in Product Ideation, Design, and Management5 minutes

1 assignmentTotal 30 minutes

Quiz 430 minutes

Instructors

Instructor ratings

4.4 (24 ratings)

Dr. James V. Green

University of Maryland, College Park

13 Courses172,955 learners

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University of Maryland, College Park

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4.5

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Reviewed on May 9, 2023

Quizzes are a bit hard, videos are not that interesting but straightforward and full of information !

Reviewed on Aug 12, 2023

The course was incredibly useful, but the quality of the videos was horrible. If you could redo the course to get better quality, it would be a great idea.

Reviewed on Dec 1, 2022

Great Course, especially the Course 5 on Financials was amazing

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