Boost your retail skills with our concise and practical course, "Introduction to Merchandising: Driving Sales and Profitability." In just one hour, you'll learn essential merchandising techniques to increase sales and profitability. Understand the basics of consumer behavior, develop effective retail strategies, and master inventory management. Discover how to create eye-catching store layouts and displays that attract customers. With real-world examples and actionable insights, you'll gain practical skills to enhance your retail success.
(13 reviews)
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What you'll learn
Analyze key concepts and benefits of advanced merchandising techniques
Analyze psychological principles governing core consumer behavior in merchandising.
Apply merchandising principles to design retail strategies and store layouts.
Details to know
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October 2024
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There is 1 module in this course
This course, "Introduction to Merchandising" offers a one-hour dive into essential merchandising techniques to boost sales and profitability. Learn the basics of consumer behavior, effective retail strategies, inventory management, and creating eye-catching store layouts. With real-world examples and actionable insights, you'll gain the skills needed for retail success.
What's included
11 videos4 readings1 assignment3 discussion prompts
Instructor
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Learner reviews
13 reviews
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Reviewed on Dec 4, 2024
It was a really "Introduction" to find a comprehensive understanding of Merchandising. I would recommend it if you are looking for an easy understanding short course.
Reviewed on Nov 14, 2024
I loved it although relevant stories are more on furniture displays, I can relate my experience of visiting IKEA store. I can revisit my days in fashion store. Thanks a lot.
Reviewed on Nov 1, 2024
I would recommend everyone to join this course and learn about Merchandising and how it work in market.
Recommended if you're interested in Business
Coursera Instructor Network
Fundação Instituto de Administração
University of Pennsylvania
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