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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,764 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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276 - 300 of 1,028 Reviews for Market Research and Consumer Behavior

By Назрин М И

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Nov 15, 2020

That was an unbelievable contribution to my life

By 李雪娇

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Aug 12, 2020

这是我第一次是有coursera真的太棒了，这个教授讲的非常不错，汉化版做的也非常好，很有帮助！

By Samah s h

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Apr 15, 2023

Excel Skills for Market Research Specialization

By Valentina C

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Feb 5, 2021

Muy buena introducción al estudio del marketing

By Hasin I S

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Apr 23, 2020

very important course for your marketing career

By ibrahim a

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Jul 22, 2019

very excellent mooc and very excellent lecturer

By GOKUL S

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Feb 11, 2021

Very effective course for a Marketing student.

By Verny C G

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Sep 11, 2020

Great information, clear and objetives defined

By Oh W C

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Jun 1, 2020

It is a great course I have ever study before.

By Prudence o

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Apr 19, 2020

Nice course. Well explained and very educative

By NISHA P

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Sep 15, 2020

It's very helpful for learn something special

By R H

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Jul 15, 2020

VERY USEFUL TO GAIN KNOWLEDGE ABOUT MARKETING

By Shruti

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May 29, 2020

i loved the inputs and contents of the course

By SACHIN T

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May 4, 2020

It was nicely structured very well explained.

By Ana P

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Sep 11, 2017

Thank you so much for instructing Ana Pelayo.

By Rachael M

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Sep 3, 2018

For an introductory course, I learned a lot!

By charles t

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Jan 14, 2018

the pace was really good. not too much work.

By Priya S

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Sep 13, 2021

Got to learn more and more from such course

By agustin a

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Jul 24, 2020

great basic course about marketing research

By SAI R M

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Apr 8, 2020

the videos are embedded with cutting points

By Kalaam F A

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Oct 30, 2019

Amazing course!! kudos to the content team!

By Lauren T

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Jul 15, 2020

Great course!! Very informative! Thanks!!!

By Neeraj C

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Jul 2, 2020

An excellent way to design a questionnaire

By Abhishek S (

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Sep 7, 2017

Very well designed to suit the requirement

By Tassaddika A S

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Oct 6, 2020

This is a great course! Very informative!