This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Governance
Marketing Channel Governance
This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization
Instructor: Sandy Jap
Sponsored by BrightStar Care
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
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This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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Share it on social media and in your performance review
There are 4 modules in this course
This module explains the types of relationships that are possible with channel partners and provides a framework for understanding when and where close partnering relationships are appropriate.
What's included
5 videos4 readings1 assignment1 discussion prompt
This module and the next addresses issues related to doing business on Amazon. Although selling on Amazon has the potential to grow your business (see the Weisser video), everyone does not have as great an experience. This module will introduce you to the dark side of selling on Amazon: the concept of gray markets via a case study, the Ripple Rug Cat Scam.
What's included
1 video3 readings1 assignment1 discussion prompt
This panel discussion overviews the key challenges that firms face when distributing on a third party platform such as Amazon.
What's included
2 videos1 reading1 assignment
This module explains the various routes to market that firms might use simultaneously as well as the challenges associated with creating and maintaining them.
What's included
3 videos1 reading1 peer review1 discussion prompt
Instructor
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