Scaling Product and Processes

Scaling Product and Processes

This course is part of Scale Up Your Startup Specialization

Instructors: Coursera QA Team

What you'll learn

Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics

Skills you'll gain

Leadership and Management

Details to know

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Assessments

4 assignments

Taught in English

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This course is part of the Scale Up Your Startup Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other startup companies and develop a "toolbox" of scaling solutions. Get perspective on how your startup company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.

What's included

3 videos10 readings1 assignment2 discussion prompts1 plugin

3 videosTotal 11 minutes

Welcome to the Course!1 minutePreview module
Rethinking Your Product´s Value: From MVP to Whole Product 5 minutes
Thinking of Your Product Like a Platform4 minutes

10 readingsTotal 93 minutes

Your Product is Already Obsolete10 minutes
Not All Good Products Make Good Businesses10 minutes
12 Things About Product-Market Fit10 minutes
Finding Product Market Fit - A Chief Product Officer´s Perspective10 minutes
How Superhuman Built an Engine to Find Product Market Fit10 minutes
Forget Products. Build Ecosystems.10 minutes
The Difference Between Platforms and Ecosystems10 minutes
Making Good Decisions As a Product Manager10 minutes
One for the Roadmap (Podcast)3 minutes
#GoBeyond (OPTIONAL)10 minutes

1 assignmentTotal 30 minutes

Module 130 minutes

2 discussion promptsTotal 20 minutes

Tell Us About Yourself10 minutes
Product, Platform, or Ecosystem?10 minutes

1 pluginTotal 1 minute

Why the Scale Up Stage of a Company Has Become Increasingly Important (Video)1 minute

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.

What's included

2 videos7 readings1 assignment1 discussion prompt1 plugin

2 videosTotal 11 minutes

Growth and Growth Teams6 minutesPreview module
Scaling Product Development5 minutes

7 readingsTotal 70 minutes

How The Growth Team Helped Facebook Reach 500 Million Users10 minutes
The Only Essential Thing Is Growth10 minutes
Scaling Product Development10 minutes
Five Lessons from Scaling Pinterest10 minutes
Five More Lessons from Scaling Pinterest10 minutes
Rituals For Hypergrowth: An Inside Look At How YouTube Scaled10 minutes
#GoBeyond (OPTIONAL)10 minutes

1 assignmentTotal 30 minutes

Module 230 minutes

1 discussion promptTotal 10 minutes

Who Is Responsible for Growth?10 minutes

1 pluginTotal 29 minutes

What Matters Most for Growth? (Video)29 minutes

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.

What's included

4 videos10 readings1 assignment2 discussion prompts1 plugin

4 videosTotal 21 minutes

IE Professor Interview: Martin Boehm on Pricing7 minutesPreview module
Scaling Your Sales Operations as You Move Out of the Startup Phase4 minutes
Marketing: Doubling Down On What Works, Stopping What Doesn´t 5 minutes
Zappos: Turning Customer Service Into An Advantage4 minutes

10 readingsTotal 112 minutes

The Price is Right! Is it?10 minutes
9 Tricks To Experiment With Your Pricing Strategy10 minutes
Scaling Sales: Arming & Aiming — A’s, B’s & C’s10 minutes
Why Startups Should Establish Qualifying Signals for Sales Teams Early On2 minutes
Four Main Differences Between Startup Marketing and Scale-Up Marketing10 minutes
The One Thing That Kills Sales (Podcast)30 minutes
Building a Sales and Marketing Function at a Product Company10 minutes
Check Out The Insane Lengths Zappos Customer Service Reps Will Go To10 minutes
Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business10 minutes
#GoBeyond (OPTIONAL)10 minutes

1 assignmentTotal 30 minutes

Module 3 30 minutes

2 discussion promptsTotal 20 minutes

How Ready is Your Sales Team?10 minutes
Scalable Customer Service10 minutes

1 pluginTotal 6 minutes

Scaling Your Company: Scaling and Sales (Video)6 minutes

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!

What's included

6 videos14 readings1 assignment3 discussion prompts1 plugin

6 videosTotal 54 minutes

Entrepreneur Interview: Mike Arias (Carto) on Operations21 minutesPreview module
Reporting: Dashboards, KPIs & the Single Clarifying Metric 6 minutes
Personal Productivity, Energy Levels and Performance4 minutes
Raising Money: Cash, Breakeven & Investors3 minutes
VC Interview: Liz Fleming of Adara Ventures16 minutes
Final Thoughts on the Course1 minute

14 readingsTotal 121 minutes

10 Marketplace KPIs That Matter10 minutes
OKRs and KPIs—Defining Metrics for Innovative Teams10 minutes
From Six Weeks Roadmaps to OKRs10 minutes
Best Practices After 18 Months of OKRs10 minutes
Overloaded Circuits - Why Smart People Under Perform10 minutes
Stress, Startups and Survival10 minutes
The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success10 minutes
VC’s Are Not Your Friends, They’re Frenemies10 minutes
How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?5 minutes
The Importance Of Founder-Market Fit & How To Highlight It While Fundraising5 minutes
Can Your Startup Generate Venture-Scale Returns?10 minutes
#GoBeyond (OPTIONAL)1 minute
Rate This Course!10 minutes
Looking for More Scale-Up Knowledge? Check Out the Specialization10 minutes

1 assignmentTotal 30 minutes

Module 4 30 minutes

3 discussion promptsTotal 30 minutes

Demand in the Scaleup Phase10 minutes
KPIs in Your Company10 minutes
Changing Roles and Expectations10 minutes

1 pluginTotal 3 minutes

Scaling Up with Joe Haslam and Daniel Corsten3 minutes

Instructors

Coursera QA Team

5 Courses5,416 learners

Offered by

IE Business School

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Reviewed on Apr 25, 2023

Very practical! Reading and video materials com from business practitioners. That brings the unique value.

Reviewed on Jun 28, 2024

This is a great course with practical solutions to strengthen our knowledge as entrepreneurs, and it also shares valuable experiences from successful people.

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