Really enjoyed the outline of this course. I appreciated having the lectures transcribed beneath the video so I could follow along and take notes as the professor was talking. I felt that the assignments challenged me to think and be creative. I also liked the peer review portion, so that I could see other ideas students came up with. The only thing I would say is that I wish experts in this field could also mark my assignments. Overall, an enjoyable and organized course.

I recommend this to individuals and groups who are already interested in Marketing. A deep interest in Sports will help since multiple pre-recorded lectures and reading materials are specifically about sports. This will also help supplement general knowledge of digital marketing by providing specific use cases. I took off one star because several links to additional material are no longer active and should have been updated or removed by now.

Amazing course for any beginner looking to get in Sports Marketing. Interviews could have been better. Sports being such a vast topic could have covered more global sports consisting of different countries on different continents. Everything was focused on Sports played in United States and not being from United states or not wanting to settle there I feel other aspects could also be covered

The course was quite elaborate on the fundamentals of Sports Marketing. I absolutely benefitted from the practicality side of it where there were guests from the real world. The supplementary reading material is very helpful. The course needs to be updated a bit in terms of sports marketing during and post the COVID-19 era. Otherwise, great job Professor Candy.

Munyaradzi B Gwanzura

Zimbabwe

This was a good and insightful course, especially as it gave me information about general Marketing strategies and then went in depth about how they applied to Sports.

The submissions were creative and fun.

The range of examples given was interesting.

The most interesting piece was the bonus clip around Global Sport and its political nature.

Each week had a good, manageable amount of work.

Interesting course to follow, very easy to keep up with the work and assignments. The 2 assignments were good examples introducing specific tasks of sports marketing. The course could have gone more in depth, I found the earlier chapters to be very broad. The last few chapters on the other hand are great. The instructor brings in guest speakers that give an extra value to the course.

It's not always well structured. Some parts are really interesting but there is a lot of videos (interviews or interventions) that are long and not really useful. The suggested readings are good, it's essential to complete the course but now the suggested readings are sometimes a little bit old.

Whatever, I was glad to follow this Mooc, I learned a lot.

Thanks.

It was really interesting, but would like to see more strategies applied, more concepts and basics that cannot be missing for someone working in sports. Interviews were interesting but maybe outline what strategies they used, for example when in the course of inbound marketing you could see web pages using all of the 3 stages with the tools applied.

Great insight into sports marketing from professionals across the United States. I am grateful for this content provided for free across the world. Would be great to see updates (now in 2020) as the sports marketing world has changed drastically due to the digital nature in which we all now do business and operate. Thank you Northwestern University!

Sports Marketing is a well structed course with interesting speakers, two peer reviews and main focus on US sport market.

I could only wish to expand the course program more to international experience and update few web-links to suggest readings which are probably too old and do not exist.

Thank you!

Enjoyable and interesting course but uses a lot of video guest speakers, some of whom are really interesting but some of whom are a little… dry? Only two assignments required (I’d have preferred a little more) but the course also includes good suggested reading lists.

Well planned course, easy to follow and complete. It actually helped med and gave me good ideas for how to run my business. It is very orientated for the american market so if one has to give critics it would be good with som European inputs into it :)

Completo. Trata el Marketing deportivo a nivel muy general pero las piceladas son muy útile para cualquier persona interesada.

Me parece muy interesante la metodología apoyada en los vídeos y en las tareas revisadas por otros compañeros. Enhorabuena.

I found this course very interesting and informative. The videos and ref. materials are very useful to learn and know about the sport marketing. Also, this course provide a reputation as delivered by the well organised university in the world.

It was a great way to learn some basics of Sports Marketing. I would've love to the course to be a little more updated. I really enjoyed the last assignment. I would recommend it if you want to have a basic knowledge of sports marketing.

I really liked the course and the Professor. The interviews with so many experienced professionals aggregates lots of value. On the other hand, I was expecting more "technical" analysis and ideas, hence it's a Intermediate course.

The course was really helpful for me to discover the marketing aspect of any sports team or league. As a marketing student and an avid sports fan, this course was a perfect blend of two fields which i'm thoroughly interested in.

The social media aspect could have been more up to date and with better interviews to show the day-to-day tasks in social media management. The readings were excellent and the interviews were fantastic.

All was great except the peer graded assignments. I had nobody grade my work for over two weeks after I completed them, so I could not get the certification until other students graded the work.

Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.

It was a good certificate, some lessons were too long and you could feel that it was kind of repetitive, but overall you learn the basics and most important things of Sports Marketing.

Really go intro to the topic and good instruction! one star off because all of the assignments are peer graded and I don't fully trust all other people to give me the correct grade

Overall good learning and experience and learned a lot about sports marketing in details which i could use in practical work and execute it in a well proposed manner. Thank You...

Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.

I learn what is marking .how to manage the event .what is the sponsorship .and many more .it teach how to maintain relationships between company and sponsorship.