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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,400 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1576 - 1600 of 1,827 Reviews for Marketing Analytics

By Pararawendy I

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Apr 23, 2020

Good course with a fun lecturer! A minor 'but': the numeric parts of it can be made more precise.

By Georgey K B

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Jun 20, 2020

Really nice. So honored to study this Marketing analytics and excited to apply in the real world

By Thalia V

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Nov 13, 2020

The constant vegetable comments were kinda annoying and childish, but overall great course.

By Snehashish M

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Oct 26, 2020

Excellent Course with Workable insights into very important aspects of Marketing Analytics.

By Brenda X T A

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Sep 5, 2020

Good! You will learn the basics of Marketing Analytics. I would recommend it for beginners.

By Shahrukh q

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May 16, 2020

way of teaching of sir venkatesh is good. he was very humble and polite during all lectures

By Niranjan R p

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Apr 11, 2020

content is good, but regression topics can be explained little more descriptive and simpler

By Tisha H

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May 25, 2020

instructor is good but sometimes things show up on quiz that were not covered in lectures.

By Ruthvik S M

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May 9, 2020

the course was very nice and the tests were also effective enough to test our knowledge.

By Shreya P

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Aug 29, 2020

Well, thought!! The teaching was very good. The information was innovative and useful.

By Jitesh M

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Jun 6, 2020

Great course and learn a lot about market analytics and also the real time challenges.

By Subhojeet C

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Jun 16, 2021

Gives you a brief overview of various analytical tools used currently in marketing.

By Ashish S

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Nov 22, 2020

Week 4 could have been explained better, otherwise I learnt a lot from this course.

By Ruban R

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May 26, 2020

Great overview to marketing analytics and some key methodologies to implement them.

By Hajira S

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Nov 12, 2024

the course was informative however, the marketing mix could use more examples.

By Vijaya J

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Aug 28, 2020

I really love the concepts touched in this course, basic yet quite significant.

By SUHANI M

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Apr 13, 2020

Really enjoyed the practical examples that the prof took us through the course.

By Anand S

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Apr 28, 2020

Learnt a lot on Marketing Analytics and will try to implement it in real world

By Uwe T

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Apr 9, 2021

Content still does not suit my needs

Still want to unenroll, does not work :-(

By Marianna F

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May 16, 2020

I liked the course but I don't suggest it for a marketer at a beginner level.

By Nayan R B

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Apr 22, 2020

The course is a basic yet powerful course to understand Marketing Analytics

By HT

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Dec 1, 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

By Sahil G

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Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

By Devansh M

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Mar 17, 2022

course was good but the things, technical methods could be in more detail

By Tajamul I

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May 23, 2020

A quick journey through the world of Marketing Analytics. Nicely designed