Business and Marketing Strategies Specialization

Name: Business and Marketing Strategies
Rating: 4.559726962457338 (250 reviews)

Upgrade your business and marketing capabilities. Gain a competitive advantage through the acquisition of knowledge and skills in the interconnected worlds of business and marketing.

Instructors: Dominic Appiah

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Taught in English

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Specialization - 4 course series

Fundamentals of Marketing Strategy

Course 116 hours4.5 (184 ratings)

What you'll learn

The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy. Learners will also engage in research as well as the application of key models and concepts to gain further insights into the implementation of an effective marketing strategy in a competitive business environment. At the end of this course, learners will gain a deeper understanding of the nature of a rather dynamic marketing environment, and will have developed new skills to enable them to conduct audits of the macro and micro-marketing environments for an organisation and most importantly be able to design and implement an effective marketing strategy.

Skills you'll gain

Category: Leadership and Management

Category: Marketing

Category: Strategy

Category: Strategy and Operations

Category: Market Research

Fundamentals of International Business

Course 219 hours4.6 (69 ratings)

What you'll learn

Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world.

This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.

Skills you'll gain

Category: Leadership and Management

Operations Systems Excellence

Course 318 hours4.6 (51 ratings)

What you'll learn

The sole task of organisations is to either deliver customers the services that they require, or design, manufacture, and deliver products that customers are after. How do firms and organisations manage the very tasks that they carry out? How can operations themselves give excellence to organisations to enable them to be competitive?

Skills you'll gain

Category: Leadership and Management

Category: Strategy

Category: Strategy and Operations

Consumption, Marketing and Culture

Course 417 hours4.6 (24 ratings)

What you'll learn

What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.