By the end of this project, you will identify the Ins and outs of Instagram. This will help you create content for the algorithm, which will enable you to grow your account and monetize it in the future.Throughout the project, you will be able to to make the best decisions for your Instagram account, along with applying the best tools and methods to boost your engagement and reach- in accordance with the Instagram algorithm. Moreover, we will go over how to write an Instagram bio and we will use different tools to create Instagram story highlights that are essential for your business.
How to Optimize Your Instagram Account
How to Optimize Your Instagram Account
Instructor: Sarah Alkahery
Sponsored by Masaryk University
31,444 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.1
(303 reviews)
Beginner level
Recommended experience
1.45 hours
Learn at your own pace
Hands-on learning
What you'll learn
You will be able to differentiate between account types & choose the best username
You will be able to choose the best profile photo
You will be able to create content for your page
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Choosing your Instagram username & account type (12 min)
Creating the perfect profile photo for your Instagram account (7 min)
How to write the perfect Instagram bio for your account (7 min)
Creating optimised content for your account! (13 min)
Creating engaging Instagram stories! (7 min)
Recommended experience
General understanding of how Instagram works
You need to have 2 blank Instagram accounts, A creator's account and a business account.
3 project images
Instructor
Instructor ratings
4.4 (25 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.1
303 reviews
- 5 stars
56.20%
- 4 stars
22.22%
- 3 stars
8.16%
- 2 stars
7.18%
- 1 star
6.20%
Showing 3 of 303
SM
5
Reviewed on Feb 2, 2023
Great instructive work from the instructor. Would like to learn even more courses. Learnt a great skill and implemented it to my social media account.
G
4
Reviewed on Feb 3, 2023
Nice for Beginners but very basic Wont recommend for people who know about instagram
AD
4
Reviewed on Nov 19, 2024
Magnificent course to get started with social media optimization
You might also like
Coursera Project Network
Coursera Project Network
Coursera Project Network
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy