This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Brand New Brand
Brand New Brand
This course is part of Graphic Design Specialization
Instructor: Michael Worthington
Sponsored by Mojatu Foundation
37,201 already enrolled
Gain insight into a topic and learn the fundamentals.
4.9
(1,259 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 24 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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Share it on social media and in your performance review
There are 7 modules in this course
What's included
2 videos7 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 peer review1 discussion prompt
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 peer review
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 peer review
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 peer review1 discussion prompt
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 peer review
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos6 readings1 peer review
Instructor
Instructor ratings
4.8 (244 ratings)8 Courses1,095,939 learners
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Learner reviews
4.9
1,259 reviews
- 5 stars
91.74%
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0.71%
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Showing 3 of 1259
AL
5
Reviewed on Apr 29, 2020
The course is rigorous and rewarding. You will learn a lot of skills. The course surely hones your graphic design skills. It is highly recommended for designers.
KG
5
Reviewed on Mar 3, 2024
Excellent teaching through guided instruction. I learned more about the process of designing a brand, along with some technical skills, developed some ideas I had, and had great fun doing it!
AV
5
Reviewed on Nov 9, 2017
Great course! You can apply everything you've learned through the specialization. I just would like the opinion of professors so we can have a more objective feedback
Recommended if you're interested in Arts and Humanities
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