International Business Environment

This course is part of International Business Essentials Specialization

Instructor: Dr Alan Parkinson

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Build your subject-matter expertise

This course is part of the International Business Essentials Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 4 modules in this course

This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.

This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

What's included

9 videos4 readings1 peer review1 discussion prompt

9 videosTotal 25 minutes

Welcome to International Business Environment5 minutesPreview module
1.1 Introduction4 minutes
1.3 Intermission0 minutes
1.4 International Contexts1 minute
1.5- Factors Driving Moves To Global Strategies2 minutes
1.6- Globalization and Internationalization1 minute
1.7 Five Dimensions of Culture0 minutes
1.8 Hofstede's comparison of National Cultures8 minutes
1.10- Summary0 minutes

4 readingsTotal 40 minutes

1.2- The Tasks of Managing10 minutes
1.5- Factors Driving Moves To Global Strategies10 minutes
1.8- Hofstede's Comparison of National Cultures10 minutes
1.9 - National Cultures10 minutes

1 peer reviewTotal 120 minutes

IKEA Case Study- Adapting strategies to meet local needs in China120 minutes

1 discussion promptTotal 10 minutes

United Airlines Case Study10 minutes

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

What's included

5 videos2 readings1 assignment2 peer reviews1 discussion prompt

5 videosTotal 21 minutes

2.1 Analysing the External Environment- Introduction6 minutesPreview module
2.2 PESTLE Analysis5 minutes
2.2 PESTLE analysis case study5 minutes
2.3 SWOT Matrix ABC2 minutes
2.4 The Importance of Thorough Analysis1 minute

2 readingsTotal 20 minutes

PEST and PESTLE Analysis10 minutes
SWOT Analysis10 minutes

1 assignmentTotal 30 minutes

Quiz: PEST and PESTLE30 minutes

2 peer reviewsTotal 120 minutes

SWOT Analysis60 minutes
Peer Review: Harrods60 minutes

1 discussion promptTotal 10 minutes

International Business in Action10 minutes

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses

What's included

4 videos3 readings2 assignments2 discussion prompts

4 videosTotal 19 minutes

3.1 Analyzing the Near Environment7 minutesPreview module
3.2 Boston Box Review3 minutes
3.3 Ansoff's Growth Matrix6 minutes
3.4 Reinforcing Key Elements2 minutes

3 readingsTotal 30 minutes

Product Life Cycle Stages10 minutes
Boston Box Matrix10 minutes
Ansoff Matrix10 minutes

2 assignmentsTotal 60 minutes

Quiz: Product Life Cycle30 minutes
Quiz: Boston Box Matrix30 minutes

2 discussion promptsTotal 20 minutes

Discussion: Product Life Cycle and Boston Box10 minutes
Bringing Ansoff's Matrix Theory to Life10 minutes

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage