This comprehensive SEO program will equip you with the skills needed to excel in entry-level roles in digital marketing. You'll learn to optimize websites, enhance search rankings, and drive traffic through effective SEO strategies.
Search Engine Optimization
Search Engine Optimization
This course is part of Strategic Digital Marketing Channels - SEO & SEM Specialization
Instructor: Simplilearn Instructor
Sponsored by Mojatu Foundation
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master SEO fundamentals and processes
Implement effective on-page and off-page SEO
Utilize Google tools like My Business and Analytics
Develop link-building and sitemap management skills
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in English
Recently updated!
December 2024
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Strategic Digital Marketing Channels - SEO & SEM Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 2 modules in this course
This SEO program offers a strong grasp of the basics of SEO and search engine optimization, designed to equip you with essential skills in digital marketing. Learn about the evolution of search engines, their processes, and components. Understand how search engines work and the role of web directories. Dive into SEO, its advantages, barriers, and types, and enhance your digital marketing strategies. Industry experts will guide you with hands-on activities and examples that simulate common SEO tasks, helping you build your skills and prepare for the job market. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.
What's included
127 videos8 readings8 assignments
This SEO program offers a strong grasp of the basics of SEO and search engine optimization, designed to equip you with essential skills in digital marketing. Learn about the evolution of search engines, their processes, and components. Understand how search engines work and the role of web directories. Dive into SEO, its advantages, barriers, and types, and enhance your digital marketing strategies. Industry experts will guide you with hands-on activities and examples that simulate common SEO tasks, helping you build your skills and prepare for the job market. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.
What's included
1 reading2 assignments
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Recommended if you're interested in Business
Simplilearn
Coursera Project Network
Simplilearn
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy