Back to 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
National Taiwan University

服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

相較於製造業強調「貨品」與「製造流程」的管理,服務業則強調「人」與「服務流程」的管理。在數位時代,科技是企業拉近與顧客距離的關鍵策略性工具,但如何以人為本,則是企業在新時代的挑戰。 在這門課中,我們將探討數位時代中如何進行服務設計與服務營運,一方面改進顧客的體驗,一方面也結合收益管理與平臺策略去為企業設定合適的商業模式。 為了兼顧理論與實務,我們集結了臺大管理學院的三位教授以及來自國泰金控的業界專家,透過包含金融、零售、醫療、交通、網路等各產業的案例,與大家一起從學理和產業的角度探討數位時代的服務管理。

Status: Revenue Management
Status: Consumer Behaviour
BeginnerCourse13 hours

Featured reviews

YC

5.0Reviewed Jul 3, 2021

This course is very helpful for beginner to learn how to start a business.

MC

5.0Reviewed Jul 8, 2021

很實用的課程,可以學習到消費者使用服務的體驗流程,服務的設計與策略,收益管理與定價策略,還是平台的策略。

TD

5.0Reviewed Feb 10, 2020

非常棒的课程!讲师们的思路非常清晰!l理论和案例结合的非常好,很充实也很有趣!老师们推荐的延伸阅读书籍也非常好,帮助在这个点开拓视野。赞!

AL

5.0Reviewed Apr 7, 2021

深入淺出,章節劃分也很合理,是很棒的服務體驗入門課!理論、案例兼具,最後結合實際的金融產業服務案例非常棒,謝謝四位老師~

All reviews

Showing: 20 of 36

Polina Lin
5.0
Reviewed Aug 22, 2018
Yi-Ting Chen
5.0
Reviewed Jul 4, 2021
Tina Deng
5.0
Reviewed Feb 11, 2020
Sean Wang
5.0
Reviewed Nov 11, 2019
HSUAN-TING HUANG
5.0
Reviewed Sep 2, 2019
Kris LOU
5.0
Reviewed Sep 14, 2018
Irene F. Yen
5.0
Reviewed Nov 26, 2018
张歌之
5.0
Reviewed Aug 16, 2019
Sunny Chen
4.0
Reviewed May 28, 2019
劉大維
5.0
Reviewed Jul 30, 2021
YUNFAN ZHANG
5.0
Reviewed Nov 26, 2025
Wang Cai Ling
5.0
Reviewed Dec 19, 2020
Aurora Lee
5.0
Reviewed Apr 8, 2021
鄒松樺
5.0
Reviewed Feb 7, 2021
Marco Chen
5.0
Reviewed Jul 9, 2021
C LinLin
5.0
Reviewed Apr 2, 2021
邱紫郡
5.0
Reviewed Aug 2, 2021
Elvis Yang
5.0
Reviewed Jan 22, 2022
段舸
5.0
Reviewed Dec 14, 2021
Peilin Chen
5.0
Reviewed Jun 22, 2022