Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.
Start the UX Design Process: Empathize, Define, and Ideate
Start the UX Design Process: Empathize, Define, and Ideate
This course is part of Google UX Design Professional Certificate
Instructor: Google Career Certificates
Top Instructor
Sponsored by Mojatu Foundation
544,945 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(15,715 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 21 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Empathize with users to understand their needs and pain points.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
11 quizzes, 4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Design and Product expertise
This course is part of the Google UX Design Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Get ready to begin the design process for a new portfolio project: a mobile app! This part of the course will focus on empathizing with users, which is the first phase of the design process. You’ll think through the needs of your potential users to build empathy maps and create personas. These hands-on activities will help you understand user perspectives and pain points.
What's included
13 videos18 readings4 quizzes1 assignment2 plugins
In this part of the course, you'll continue to empathize with users of the mobile app you'll later design. You'll craft user stories and develop user journey maps. You’ll also learn about the importance of considering accessibility when empathizing with users.
What's included
8 videos6 readings2 quizzes1 plugin
All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you'll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.
What's included
7 videos7 readings4 quizzes
You're ready to move into the third phase of the design process: ideate. You'll consider everything you've learned about the users you're designing for and the problems they're facing in order to brainstorm ideas for design solutions. To help you come up with lots of ideas for design solutions, you’ll conduct a competitive audit and complete design activities, like How Might We and Crazy Eights.
What's included
16 videos14 readings1 quiz3 assignments
Instructor
Instructor ratings
4.8 (5,672 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.8
15,715 reviews
- 5 stars
84.47%
- 4 stars
12.55%
- 3 stars
1.90%
- 2 stars
0.45%
- 1 star
0.60%
Showing 3 of 15715
HH
5
Reviewed on May 24, 2022
Excellent course and the instructor is amazing! Definitly recommanded for people who want to learn more about design research, ux process and get a more professionnal perception in user experience.
KS
5
Reviewed on Jan 23, 2023
This section of the UX Design Professional Certificate is really the starting point for this certificate. Finally understanding the steps in more detail and having hands on material to work through.
MM
5
Reviewed on Aug 7, 2021
Great course. Helped me learn about UX research, why it is important and how to do it. Learn some amazing techniques like crazy eights and HMW. Instructors are good and explains everything neetly.
Recommended if you're interested in Computer Science
Arizona State University
University of Leeds
Coursera Project Network
University of Michigan
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy