In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results.
The "What" of the Marketing Strategy
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the marketing process
Develop marketing strategies
Implement and measure marketing initiatives
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
1 assignment
Taught in English
Recently updated!
September 2024
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There is 1 module in this course
The following course outlines the steps involved in understanding the marketplace and consumers, creating value through the marketing strategy, delivering the components of the strategy, and capturing value to create profit and build brand equity. It also highlights the critical role of customer engagement across digital and physical platforms, as well as the need for managing initiatives through relevant key performance indicators (KPIs) and metrics to ensure successful marketing outcomes.
What's included
5 videos4 readings1 assignment1 app item
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Recommended if you're interested in Business
University of London
University of North Texas
IE Business School
University of Illinois Urbana-Champaign
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy