Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
Access provided by FutureX
7,993 already enrolled
Gain insight into a topic and learn the fundamentals.
276 reviews
Beginner level
Recommended experience
Flexible schedule
8 hours to complete
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
- Target Market
- Marketing Management
- Business Strategy
- Brand Management
- Consumer Behaviour
- Marketing Strategies
- Business Marketing
- Marketing
- Value Propositions
- Branding
- Market Opportunities
- Marketing Operations
- Marketing Strategy and Techniques
- Strategic Marketing
- Brand Strategy
- Marketing Planning
- Product Marketing
- Brand Marketing
- Customer Insights
- Target Audience
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
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Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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Showing 3 of 276
VB
Reviewed on Apr 27, 2021
Es un curso muy bueno, que te da herramientas más allá de los fundamentales del Marketing.
IB
Reviewed on Jun 7, 2022
Me pareció muy interesante, utiliza conceptos simples pero coherentes y concisos, aprovechando que el tema es extenso emplea vocabulario sencillo, de facil comprensión.
LC
Reviewed on Apr 20, 2022
En esta curso aclare mas los temas acerca del marketing y lo importante que es conocer y aplicarlo en la actualidad