In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform.
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(5,497 reviews)
Recommended experience
What you'll learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Details to know
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Only available on desktop
See how employees at top companies are mastering in-demand skills
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Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction + Log In to Google Ads (3 min)
Set Up the First Campaign (7 min)
Create Campaign Structure (12 min)
Ad Group Set Up and Keyword Research (7 min)
Practice Assessment (5 min)
Creating Ads (23 min)
Google Ads Dashboard (9 min)
Enhanced Explanations and Supplementary Resource (7 min)
Tools and Settings (9 min)
Ad and Campaign Optimization (6 min)
Cumulative Challenge (21 min)
Recommended experience
Familiarity with how Google Ads works is helpful but not required.
1 project image
Instructor

Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
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Learner reviews
5,497 reviews
- 5 stars
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- 4 stars
19.67%
- 3 stars
5.37%
- 2 stars
1.61%
- 1 star
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Showing 3 of 5497
Reviewed on Jun 27, 2021
I really enjoyed learning in this course. I would like to thank Ishita to create such an easy and interesting project. Thank you for helping me understand Google Ads!
Reviewed on Aug 2, 2020
Its was great experience to learn Google Adwords in a simplified manner. teaching method was awesome. Trainer used Rhyme platform which is one to one learning, and hands on training great tool.
Reviewed on Apr 21, 2021
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