This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization
Instructors: Chris J. Vargo
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Beginner level
Recommended experience
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic.
Execute tailored digital advertising campaigns on: Google Ads (Search), Facebook, Instagram, Twitter and Taboola.
Interpret ad performance metrics for most popular advertising types and develop measurement plans for a business given an objective.
Earn the Google Ads Search Certification.
Skills you'll gain
- Advertising
- Advertising Campaigns
- Contextual Advertising
- Data Ethics
- Digital Advertising
- Digital Marketing
- Keyword Research
- Marketing
- Online Advertising
- Paid media
- Pay Per Click Advertising
- Performance marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- Social Media Campaigns
- Social Media Marketing
- Social Media Strategy
- Web Analytics and SEO
Tools you'll learn
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Taught in English
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Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Colorado Boulder
Specialization - 4 course series
Introduction to Digital Advertising
Course 1 8 hours
Search and Display Advertising
Course 2 7 hours
Social Media Advertising
Course 3 6 hours
Programmatic Advertising
Course 4 12 hours
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