Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
Social Marketing Capstone Project
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
Sponsored by PKO BP
16,452 already enrolled
(342 reviews)
Skills you'll gain
- Social Media
- Management Accounting
- Marketing Planning
- Marketing Strategy and Techniques
- Marketing Analytics
- Social Media Marketing
- Marketing
- Performance Measurement
- Marketing Effectiveness
- Digital Marketing
- Marketing Strategies
- Key Performance Indicators (KPIs)
- Analytics
- Marketing Management
- Corporate Finance
- Social Media Management
- Social Media Strategy
- Business Analytics
- Strategic Marketing
- Budgeting
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There are 5 modules in this course
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
What's included
6 videos3 readings
Select the strategy for your Project and establish your empowering concept.
What's included
6 videos2 readings
Establish your KPIs, performance funnels, and your program's budget.
What's included
7 videos2 readings
This week you will complete and submit your Capstone Projects for peer review.
What's included
4 videos1 reading1 peer review
This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
What's included
1 video1 reading
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Reviewed on Aug 15, 2017
Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.
Reviewed on Mar 2, 2016
Randy Hlavac is an amazing instructor! Great course!
Reviewed on Nov 16, 2021
It's a ton of work to complete but this specialization is worth the effort.
Recommended if you're interested in Business
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