Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Analysing: Numeric and digital literacies Specialization
Analysing: Numeric and digital literacies Specialization
Instructors: Connor Stead
Sponsored by PKO BP
8,091 already enrolled
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4.5
(277 reviews)
Beginner level
No prior experience required
2 months
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Skills you'll gain
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Taught in English
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Specialization - 4 course series
Management and financial accounting: Know your numbers 1
Course 113 hours4.7 (306 ratings)
What you'll learn
Demonstrate an understanding of the development of financial statements
Investigate and analyse financial statements in practice
Apply financial ratios for purposes of understanding and synthesising business position and performance
Apply a range of management accounting techniques to generate and evaluate complex ideas and concepts to improve decision making
Skills you'll gain
Category: Financial Management
Category: Financial Accounting
Category: General Accounting
Category: Financial Analysis
Category: Corporate Accounting
Category: Financial Reporting
Category: Corporate Finance
Category: Financial Planning
Category: Management Accounting
Category: Financial Statement Analysis
Category: Governance
Category: Financial Modeling
Category: Financial Forecasting
Category: Finance
Category: Budgeting
Category: Performance Management
Category: Performance Measurement
Category: General Finance
Category: Key Performance Indicators (KPIs)
Category: Wealth Management
Corporate finance: Know your numbers 2
Course 220 hours3.6 (32 ratings)
What you'll learn
Explain the role of financial management in assessing the ongoing financial health and performance of organisations
Demonstrate an understanding of financial management tools and techniques for financial analysis and modeling
Use analytical techniques to make financial decisions related to financing operations and valuation of organisations and investment opportunities
Skills you'll gain
Category: Financial Management
Category: Corporate Finance
Category: Finance
Category: Business Valuation
Category: Capital Budgeting
Category: Financial Analysis
Category: Financial Modeling
Category: General Finance
Category: Statistical Modeling
Category: Key Performance Indicators (KPIs)
Category: Cash Flows
Category: Risk Modeling
Category: People Management
Category: Applied Mathematics
Category: Performance Measurement
Category: Performance Management
Category: Mathematical Modeling
Business intelligence and data analytics: Generate insights
Course 312 hours4.6 (439 ratings)
What you'll learn
Skills you'll gain
Category: Statistical Analysis
Category: Advanced Analytics
Category: Data Analysis
Category: Statistical Software
Category: Data Analysis Software
Category: Statistics
Category: SAS (Software)
Category: Analytics
Category: Predictive Analytics
Category: Data Presentation
Category: Dashboard
Category: Statistical Modeling
Category: Descriptive Statistics
Category: Forecasting
Category: Business Intelligence
Category: Exploratory Data Analysis
Category: Business Analytics
Category: Histogram
Category: Demand Planning
Category: Statistical Visualization
Marketing analytics: Know your customers
Course 420 hours4.7 (427 ratings)
What you'll learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you'll gain
Category: Strategic Marketing
Category: Customer Insights
Category: Customer Analysis
Category: Marketing Strategy and Techniques
Category: Marketing Planning
Category: Market Analysis
Category: Market Research
Category: Value Propositions
Category: Data Analysis
Category: Marketing Strategies
Category: Marketing Analytics
Category: Analytics
Category: Product Marketing
Category: Business Analytics
Category: Market Intelligence
Category: Digital Marketing
Category: Web Analytics and SEO
Category: Customer Engagement
Category: Go To Market Strategy
Category: Web Analytics
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