GRAMMY GO
Building Your Audience for Music Professionals Specialization
GRAMMY GO

Building Your Audience for Music Professionals Specialization

Develop your brand and engage your audience. Learn strategies to grow your career from GRAMMY winners and nominees, and Recording Academy members, who have built, and are thriving in, today's music industry.

Joey Harris

Instructor: Joey Harris

Sponsored by PKO BP

1,589 already enrolled

Get in-depth knowledge of a subject
4.9

(7 reviews)

Beginner level

Recommended experience

3 months
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.9

(7 reviews)

Beginner level

Recommended experience

3 months
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn how to craft a compelling brand identity, develop a strong media presence, and implement effective marketing techniques to connect with your target audience and industry partners.

  • Gain practical insights, conduct case studies, and engage in hands-on activities to develop comprehensive branding blueprints and create visual narratives that resonate with your audience.

  • Hone your research skills to identify potential partners, strategize collaborations, and design engaging audience growth campaigns tailored to specific music genres and target audiences.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from GRAMMY GO
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 3 course series

What you'll learn

  • Construct a comprehensive mood board integrating visual references, color palettes, and font selections to aid in the creative development process.

  • Create an impactful visual narrative that captures the essence of your audience growth journey.

  • Formulate a goal-oriented plan for soliciting and assimilating feedback.

  • Produce an audience analysis report, that showcases your understanding of collected data and its implications for branding strategies.

Skills you'll gain

Category: Marketing
Category: Brand Management
Category: Brand Marketing
Category: Branding
Category: Marketing Management
Category: Brand Strategy
Category: Strategic Marketing
Category: Marketing Planning
Category: Brand Awareness
Category: Graphic and Visual Design
Category: Target Market
Category: Target Audience
Category: Persona Development
Category: Persona (User Experience)
Category: Marketing Strategy and Techniques
Category: Design and Product
Category: User Research
Category: User Feedback
Category: Visual Design
Category: Marketing and Public Relations

What you'll learn

  • Create a written plan outlining strategies for engaging with your audience and a marketing strategy plan focused on audience growth.

  • Create a content calendar, detailing planned posts, videos, stories, and live sessions with specified timing, frequency and content themes.

  • Create a budget plan for a chosen audience expansion scenario.

  • Create a partnership proposal with specific initiatives, allowing you to propose collaborations that mutually benefit audience growth.

Skills you'll gain

Category: Content Strategy
Category: Content Marketing
Category: Social Media Content
Category: Social Media Marketing
Category: Social Media Management
Category: Social Media
Category: Marketing Strategy and Techniques
Category: Stakeholder Engagement
Category: Customer Engagement
Category: Marketing
Category: Strategic Marketing
Category: Marketing Effectiveness
Category: Marketing Strategies
Category: Promotional Strategies
Category: Target Market
Category: Brand Marketing
Category: Social Media Strategy
Category: Target Audience
Category: Brand Management
Category: Branding

What you'll learn

  • Know how to conduct research and identify potential partners

  • Create a partnership proposal with specific initiatives, allowing you to propose collaborations that mutually benefit audience growth.

  • Create a budget plan for a chosen audience expansion scenario.

  • Reflect on personal experiences of overcoming audience-building obstacles and identify confidence-boosting mantras or affirmations.

Skills you'll gain

Category: Strategic Partnership
Category: Business Development
Category: Professional Networking
Category: Business Relationship Management
Category: Marketing Strategies
Category: Marketing
Category: Resilience
Category: Personal Attributes
Category: Strategic Marketing
Category: Promotional Strategies
Category: Marketing Strategy and Techniques
Category: Growth Strategies
Category: Branding
Category: Relationship Management
Category: Collaboration
Category: Marketing Planning
Category: Brand Marketing
Category: Professional Development
Category: Relationship Building
Category: Brand Management

Instructor

Joey Harris
GRAMMY GO
3 Courses2,220 learners

Offered by

GRAMMY GO

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy