Social Media Marketing

Social Media Marketing

Learning path

This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

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What you'll learn

  • Create and manage effective social media ad campaigns using Meta Ads Manager and other platforms.

  • Analyze and optimize social media marketing campaigns through A/B testing and ROI evaluation.

  • Develop and present comprehensive social media marketing strategies, including content creation and campaign results communication.

Learning path content

Complete the following content and you’ll be awarded a certified badge that you can proudly share with your network.