In this course you will learn how corporations create, capture, and maintain value, going beyond the management of a single line of business. It is thus a complement to (and should typically follow) a course on Business Strategy, which focuses on developing and sustaining competitive advantage for a single business unit. Here, you will be able to better understand and learn the tools to analyze and manage decisions from a corporate-level perspective, which emphasizes the management of multiple businesses and multiple stakeholders. Examples of such decisions include vertical integration, diversification, mergers and acquisitions, strategic alliances, international expansion, global strategy, corporate governance and corporate social responsibility.
Corporate Strategy
This course is part of Strategic Leadership and Management Specialization
Instructors: Joe Mahoney
Sponsored by EdgePoint Software
50,406 already enrolled
(1,119 reviews)
What you'll learn
Explain how corporations create and capture value as multi-business enterprises.
Analyze complex strategic business situations and formulate coherent corporate strategies.
Use tools and frameworks to make choices regarding corporate scope, corporate transactions and global strategy.
Apply strategic analysis to corporate governance and stakeholder management for long run strategic success.
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There are 5 modules in this course
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
What's included
2 videos6 readings1 assignment1 discussion prompt
This module focuses on corporate strategy with particular emphasis on the scope of the firm. Both vertical integration (vertical scope) and diversification (horizontal scope) are addressed. The module seeks to explain the relative advantages of (and alternatives to) vertical integration and diversification; and when and how they can be used to create a competitive advantage.
What's included
8 videos2 readings1 assignment
This module focuses on corporate strategy with particular emphasis on transactions used by companies to change or manage the scope of the firm. Mergers and acquisitions, divestitures, and strategic alliances are the specific transactions focused on. Challenges and best practices with respect to each are discussed.
What's included
11 videos2 readings1 assignment1 peer review1 discussion prompt
This module focuses on global strategy and strategies for competing around the world. It explains how companies can expand into other countries using different entry modes, and why multinational enterprises adopt different global strategies.
What's included
5 videos2 readings1 assignment
This module focuses on the characteristics of public firms, management of different stakeholders, and corporate social responsibility. It also describes various mechanisms of corporate governance used to mitigate agency problems and align managerial action with stakeholder (particularly shareholder) goals.
What's included
4 videos4 readings1 assignment1 plugin
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Reviewed on Mar 4, 2020
Professor Somaya is at the top of his game. He is clearly a master of the subject material and he presents it in an way that allows the student to absorb the material easily.
Reviewed on Apr 16, 2020
The course was really helpful to understand how the strategies in any firm are formulated and it will definitely help me in future endeavors
Reviewed on May 6, 2018
Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.
Recommended if you're interested in Business
University of Pennsylvania
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Tecnológico de Monterrey
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