This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Entrepreneurship Strategy: From Ideation to Exit

Entrepreneurship Strategy: From Ideation to Exit

Instructor: Ambroise Huret
Access provided by Pontificia Universidad Católica del Perú
69,752 already enrolled
1,228 reviews
Skills you'll gain
- B2B Sales
- Creativity
- Personal Development
- Entrepreneurial Finance
- Sales Management
- Creative Thinking
- Innovation
- Product Planning
- Business Planning
- Self-Awareness
- Entrepreneurship
- Ideation
- Business Development
- Global Marketing
- Commercialization
- Personal Attributes
- Business Strategy
- Sales Strategy
- Sales
- New Business Development
Details to know

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There are 4 modules in this course
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Reviewed on May 25, 2020
fantastic course, i like its whole structure which is divided into short videos that never make it boring.
Reviewed on Sep 14, 2020
A very usfeul introduction to this important sector. The course covers the main steps you have to know if you want to enter in this competitive environment.
Reviewed on Jul 18, 2020
I recommend this course to everyone ,who has the vision for business, and those who want to learn more about the business world.
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