El curso de Estrategia de Identidad de una Marca se centra en el proceso dual de construcción de identidad y desarrollo de estrategia de marca.Comenzando con la exploración del concepto de identidad, el curso te guiará a través de la introspección de la marca y la identificación de sus valores fundamentales y propuesta única.
Estrategia de Identidad de una Marca
Estrategia de Identidad de una Marca
Instructor: Olga Osnayo Oliveros
Sponsored by Pontificia Universidad Católica del Perú
Gain insight into a topic and learn the fundamentals.
4.7
(19 reviews)
Beginner level
No prior experience required
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
20 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
En este módulo conocerás el proceso de construcción de identidad para generar una estrategia de marca antes de pasar a la estrategia de diseño, utilizando tanto el proceso de marketing como el proceso creativo.
What's included
16 videos1 reading4 assignments
En este módulo aprenderás a cómo dirigir una investigación para descubrir la esencia de la marca.
What's included
13 videos1 reading4 assignments
En este módulo, conoceremos las estrategias para construir una marca utilizando el pensamiento racional y la inteligencia creativa.
What's included
13 videos1 reading4 assignments
En este módulo, aprenderemos cómo diseñar la identidad de nuestra marca.
What's included
12 videos1 reading4 assignments
En este último módulo, aprenderemos cómo desarrollar el contenido según la estrategia de la marca.
What's included
12 videos4 assignments
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 19
4.7
19 reviews
- 5 stars
73.68%
- 4 stars
26.31%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Recommended if you're interested in Business
Coursera Project Network
Tecnológico de Monterrey
IE Business School
Universidades Anáhuac
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy