In this course, "AI-Driven Customer Communication: Enhancing Engagement and Personalization," you’ll learn practical AI techniques, with personal case studies and experiences, to deliver personalized, real-time customer interactions that drive satisfaction and loyalty. You'll learn essential AI techniques to enhance customer engagement and satisfaction. Understand the basics of AI in customer communication, develop effective personalization strategies, and master data-driven decision-making. You'll explore specific techniques like AI-driven chatbots for real-time customer support, predictive analytics to anticipate customer needs, and sentiment analysis to evaluate customer feedback. Learn how to apply personalized product recommendations to improve conversion rates and use AI-powered customer journey mapping to optimize every interaction. With hands-on learning, you'll gain practical skills such as implementing chatbots in customer service scenarios, using predictive tools to reduce churn, and analysing feedback to enhance customer satisfaction.
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GenAI for Customer Communication
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Instructors: Julian Jenkins
Sponsored by Pontificia Universidad Católica del Perú
Recommended experience
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What you'll learn
Analyse key concepts and benefits of AI in customer communication.
Identify cutting edge techniques for AI-driven personalization.
Apply AI tools to enhance customer feedback analysis and journey mapping.
Details to know
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1 assignment
January 2025
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There is 1 module in this course
In this course, "GenAI for Customer Communication: Enhancing Engagement and Personalization," you’ll learn practical AI techniques, with personal case studies and experiences, to deliver personalized, real-time customer interactions that drive satisfaction and loyalty.
What's included
11 videos7 readings1 assignment1 peer review3 discussion prompts
Instructors
![Julian Jenkins](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/74/4520efd0684f76947e5c794a9a1492/avatars-000556998387-7cf8i4-t500x500.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
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