Northwestern University

Leadership Through Marketing

Greg Carpenter
Florian Zettelmeyer
Sanjay Khosla

Instructors: Greg Carpenter

Sponsored by Barbados NTI

23,816 already enrolled

Gain insight into a topic and learn the fundamentals.
4.6

(456 reviews)

6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
95%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.6

(456 reviews)

6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
95%
Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.

What's included

7 videos3 readings1 peer review

In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.

What's included

6 videos1 peer review

Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

What's included

6 videos1 assignment

Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.

What's included

11 videos3 readings1 peer review

Instructors

Instructor ratings
4.5 (34 ratings)
Greg Carpenter
Northwestern University
2 Courses24,431 learners

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Learner reviews

4.6

456 reviews

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    5.90%

  • 2 stars

    1.53%

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Showing 3 of 456

AH
5

Reviewed on Dec 3, 2019

LR
5

Reviewed on Jun 1, 2018

DK
4

Reviewed on May 14, 2016

Recommended if you're interested in Business

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