本課程主要介紹企業管理的基本理論與概念，並整合經濟學、會計學及統計學等專業知識，培養農業企業化經營所需管理人才之智能。
農企業管理學 (Agribusiness Management)
農企業管理學 (Agribusiness Management)
Instructor: 雷立芬
Sponsored by Coursera Learning Team
1,527 already enrolled
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
本課程旨在使學習者認識企業管理的基本理論與概念，以應用於農場或農企業之經營。
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Assessments
7 assignments
Taught in Chinese (Traditional)
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There are 6 modules in this course
本單元以介紹農業供應鏈與農企業定義為主軸，並結合經濟學相關之基本知識與概念。
What's included
6 videos3 readings1 assignment1 discussion prompt
本單元說明一般管理流程及決策方法，並聚焦介紹營運計劃書之用途與內容。
What's included
6 videos2 readings1 assignment1 discussion prompt
本單元介紹企業生產之定義與流程，並從產品開發、廠址與設備選擇、營運控管、品質控管等方面，探討管理者從事生產規劃的考量因素。
What's included
6 videos2 readings1 assignment1 peer review1 discussion prompt
本單元主要說明財務管理之分析工具與評估方法，並透過介紹貨幣時間價值及資本預算概念，解析管理者面對投資計劃的決策原則。
What's included
8 videos2 readings1 assignment1 discussion prompt
本單元探討行銷職能及其所創造之效用，其中特別介紹農產運銷之職能與特性，最後講述如何從事行銷研究，並解析消費者購買行為。
What's included
6 videos2 readings1 assignment1 peer review1 discussion prompt
本單元主要介紹中間商類型與功能，以及廣告、人員銷售、促銷、公共關係等宣傳組合之目的與方式。
What's included
7 videos2 readings2 assignments1 discussion prompt
Instructor
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