Engaging in Enterprise Growth and Innovation

Engaging in Enterprise Growth and Innovation

Instructor: Marc H Meyer

What you'll learn

Apply the frameworks and methods for user-centered design to improve the user’s experience of a healthcare product or service
Explore design methods to create new healthcare product, system and service concepts with a specific architecture and design points for each element
Explore concepts and methods to design and utilize technology platforms for new products and services

Skills you'll gain

Leadership and Management

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 4 modules in this course

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career.

You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course. It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. Effective design can only come by immersive conversations with users for specific use cases. This module examines the methods required for effective user-centered design.

What's included

5 videos17 readings4 assignments2 app items1 discussion prompt

5 videosTotal 28 minutes

Develop a Customer Research Plan7 minutesPreview module
Understanding User Pain Points3 minutes
Define the Full Use Case with Perceived and Latent Needs6 minutes
Personas for User Needs6 minutes
Creating a Customer Value Proposition3 minutes

17 readingsTotal 135 minutes

Course Overview2 minutes
Syllabus 10 minutes
Meet Your Faculty: Dr. Marc Meyer10 minutes
Meet your Faculty: Dr. John D. Halamka2 minutes
Academic Integrity1 minute
Recommended Reading: The Fast Path to Corporate Growth5 minutes
Module Introduction2 minutes
User Needs Template 1: Target User, Use Case, and Buyer Focus2 minutes
User Needs Template 210 minutes
User Needs Template 32 minutes
User Needs Template 42 minutes
Practice Exercise: User Needs Template 410 minutes
Develop Clear Personas1 minute
Practice: User Needs Template 5: Personas10 minutes
User Needs Template 6: The Customer Value Proposition1 minute
Healthcare Innovation Project Milestone 2 Preview5 minutes
User-Centered Design - Empathy60 minutes

4 assignmentsTotal 55 minutes

Module 1 Quiz20 minutes
Module 1 Honors10 minutes
Practice Exercise: User Needs Template 25 minutes
Practice Exercise: User Needs Template 320 minutes

2 app itemsTotal 8 minutes

Drag and Drop Interactive: Perceived and Latent Needs3 minutes
Practice Exercise: User Needs Template 65 minutes

1 discussion promptTotal 15 minutes

Milestone 1: User Centered Designs15 minutes

In this module, you will begin learning how to systematically translate the gathered user and buyer insights into compelling design. The focus of this module is on development of new products and systems solutions.

What's included

8 videos14 readings5 assignments1 peer review1 discussion prompt1 plugin

8 videosTotal 43 minutes

Module Introduction2 minutesPreview module
Step 1: Develop a Design Vision8 minutes
Step 2: Assess Impact on the User and Use Cases5 minutes
Layered, Modular Architecture Design7 minutes
Industrial Example of Modular Design4 minutes
Don’t Forget the Packaging6 minutes
Composite Design for Rapid Implementation5 minutes
Create Prototypes3 minutes

14 readingsTotal 37 minutes

Six Steps of the Design Process10 minutes
Design Template 1: Concept Sketch2 minutes
What Makes Compelling Designs?2 minutes
Assessing Impact of an Innovation Design2 minutes
Design Template 2: Assess the Impact of the Design1 minute
Practice Exercise: Design Template 25 minutes
Step 3: Develop a Layered Architecture1 minute
Layered Architecture in Healthcare Example3 minutes
Step 4: Define “Packaging” for your Innovation1 minute
Step 5: Composite Design for Rapid Implementation2 minutes
Drug Eluting Stent Composite Design Example1 minute
Step 6: Create Prototypes1 minute
Design Template 7: Define the Prototype - MVP1 minute
Practice Exercise: Design Template 75 minutes

5 assignmentsTotal 65 minutes

Module 2 Quiz30 minutes
Module 2 Honors30 minutes
Question to Consider 1 minute
Check Your Knowledge1 minute
Drug Eluting Stent Composite Design Practice3 minutes

1 peer reviewTotal 60 minutes

Healthcare Innovation Project 60 minutes

1 discussion promptTotal 30 minutes

Thinking About Design30 minutes

1 pluginTotal 28 minutes

Idealized Design, Systems Thinking and a Model for Outlier Innovation by Dr. Russell Ackoff28 minutes

This module continues to explore how user and buyer insights are translated into compelling design. The focus is more specifically on architecture software, services, and platform design.

What's included

11 videos8 readings4 assignments1 discussion prompt

11 videosTotal 58 minutes

Module Overview1 minutePreview module
Software Applications4 minutes
A Healthcare Security Example7 minutes
Software Framework5 minutes
Designing Services: Two Major Frameworks4 minutes
A Worker's Comp Example7 minutes
Platforming Definitions4 minutes
Modularity, Scalability, and Good, Better, Best 9 minutes
Video: IoT Systems Innovations6 minutes
IoT Systems Innovations: Industrial Example4 minutes
Consumer Cases IoT Dental Example3 minutes

8 readingsTotal 32 minutes

Software, Services, and Process Design1 minute
Healthcare Innovation Project Review 10 minutes
Design Template 4: Software Architecture and Strat2 minutes
Designing External-facing Services2 minutes
Design Template 5 and 62 minutes
Practice Exercise: Design Template 610 minutes
Platforming for Products, Systems, and Services2 minutes
IoT System3 minutes

4 assignmentsTotal 56 minutes

Module 3 Quiz15 minutes
Module 3 Honors8 minutes
Innovation Process Steps3 minutes
Check Your Knowledge30 minutes

1 discussion promptTotal 40 minutes

Products, Product Lines, and Platforms - Milestone 340 minutes

Innovation should be viewed as investments to improve quality, productivity, or asset utilization. That means that healthcare innovators – you – must understand the hospital as a business and strategies for improving its own financial health as an operating entity. This is the primary focus of this Module.