This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Entrepreneurship Strategy: From Ideation to Exit
Instructor: Ambroise Huret
Sponsored by Coursera Learning Team
60,118 already enrolled
(1,103 reviews)
Skills you'll gain
Details to know
Add to your LinkedIn profile
11 quizzes, 5 assignments
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.
What's included
13 videos7 readings1 quiz2 assignments1 peer review3 discussion prompts
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.
What's included
12 videos6 readings3 quizzes1 assignment1 peer review3 discussion prompts
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.
What's included
14 videos3 readings3 quizzes1 assignment1 peer review2 discussion prompts
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.
What's included
12 videos6 readings4 quizzes1 assignment1 peer review2 discussion prompts
Instructor
Offered by
Why people choose Coursera for their career
Learner reviews
1,103 reviews
- 5 stars
78.62%
- 4 stars
17.11%
- 3 stars
2.08%
- 2 stars
0.90%
- 1 star
1.26%
Showing 3 of 1103
Reviewed on Dec 19, 2018
It's been nice experience to begin studying entrepreneurship with Mr. Huret. Thank you for everything.
Reviewed on May 25, 2020
fantastic course, i like its whole structure which is divided into short videos that never make it boring.
Reviewed on Sep 14, 2020
A very usfeul introduction to this important sector. The course covers the main steps you have to know if you want to enter in this competitive environment.
Recommended if you're interested in Business
University of Maryland, College Park
University of Pennsylvania
University of Maryland, College Park
University of Maryland, College Park
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy