Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. James V. Green

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Build your subject-matter expertise

This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

There are 4 modules in this course

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.

What's included

9 videos9 readings1 assignment

9 videosTotal 55 minutes

Preview of the Course1 minutePreview module
Introduction to the course5 minutes
What is entrepreneurship?4 minutes
Who is an entrepreneur?7 minutes
Entrepreneurship, creativity, & innovation6 minutes
The world's most innovative companies6 minutes
Types of innovation14 minutes
Entrepreneurs and strategic decisions6 minutes
The opportunity analysis canvas3 minutes

9 readingsTotal 40 minutes

Welcome to Developing Innovative Ideas for New Companies3 minutes
Meet Dr. James V. Green3 minutes
Connect with your Classmates3 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes
Our book for the course3 minutes
Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
"The Innovator's Dilemma" by Clayton Christensen1 minute
"Out of Our Minds: Learning to be Creative" by Ken Robinson1 minute

1 assignmentTotal 20 minutes

Entrepreneurial perspective20 minutes

This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

What's included

8 videos3 readings1 assignment

8 videosTotal 48 minutes

Introduction to entrepreneurial mindset, motivations, and behaviors2 minutesPreview module
Entrepreneurial mindset9 minutes
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8 minutes
Entrepreneurial motivations7 minutes
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2 minutes
Entrepreneurial behaviors4 minutes
Risk taking in entrepreneurial decision-making6 minutes
Risk, uncertainty, and stakeholder involvement8 minutes

3 readingsTotal 22 minutes

Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1 minute

1 assignmentTotal 20 minutes

Entrepreneurial mindset, motivations, and behaviors20 minutes

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.

What's included

9 videos3 readings1 assignment

9 videosTotal 90 minutes

Introduction to industry understanding0 minutesPreview module
Knowledge conditions6 minutes
Demand conditions17 minutes
Industry lifecycle10 minutes
Industry structure23 minutes
Competitive advantage15 minutes
Learning curve5 minutes
Complementary assets6 minutes
Reputation effects4 minutes

3 readingsTotal 22 minutes

Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1 minute

1 assignmentTotal 20 minutes

Industry analysis20 minutes

This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

What's included

11 videos6 readings2 assignments

11 videosTotal 89 minutes

Introduction to customer understanding0 minutesPreview module
Macro changes that increase new venture opportunities7 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1 minute
Exploring real market needs6 minutes
Satisfying real market needs8 minutes
Strategic positioning8 minutes
Strategic planning3 minutes
Value innovation6 minutes
Opportunity identification6 minutes
Bonus Lecture: Business Models from the Classroom38 minutes

6 readingsTotal 29 minutes

Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1 minute
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1 minute
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1 minute
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes

2 assignmentsTotal 50 minutes

Customer analysis30 minutes
Business plan evaluation20 minutes

Instructor

Instructor ratings

4.6 (206 ratings)

Dr. James V. Green

University of Maryland, College Park

13 Courses172,001 learners

Offered by

University of Maryland, College Park

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

4.7

1,396 reviews

5 stars
76.89%
4 stars
17.66%
3 stars
3.79%
2 stars
0.50%
1 star
1.14%

Showing 3 of 1396

Reviewed on Jun 8, 2016

Content is good and teaching material is of good quality. Some more examples of the application of the concepts discussed during the lectures could make this course even more interesting.

Reviewed on Jan 21, 2020

Great course! I learned so much about what an entrepreneur is all about. I highly recommend this course if you are planning to start your own business.

Reviewed on Feb 21, 2016

Good Content, and a lot of knowledge its highly recommended to read the opportunity analysis canvas book before watching the videos. the Audio in many Videos is mono not stereo

View more reviews