This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
Marketing Analytics with Meta
Marketing Analytics with Meta
This course is part of multiple programs.
Instructor: Anke Audenaert
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33,419 already enrolled
Gain insight into a topic and learn the fundamentals.
261 reviews
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course
What you'll learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you'll gain
- Social Media Campaigns
- Data Analysis
- Conversion Funnel Analysis
- Online Advertising
- Data Presentation
- Social Media Marketing
- Advertising
- Data-Driven Marketing
- Presentations
- Marketing Strategies
- Marketing Effectiveness
- Advertising Campaigns
- Campaign Management
- Paid media
- A/B Testing
- Data-Driven Decision-Making
- Marketing Analytics
- Content Performance Analysis
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
17 assignments
Taught in English
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This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
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Showing 3 of 261
BP
Reviewed on Jun 3, 2024
Needed more granularity in content and hands on practice on facebook ads platform regarding experiment methods
PC
Reviewed on Dec 30, 2021
clear info and good course. however, just annoy with tutor many times about her hair and movement all the times. it might be because of too much zoom in to her posture.
MA
Reviewed on Jul 20, 2022
Awesome course.I learn a lot of new things during this course.Highly recommended.
