In this course you will gain insights into content marketing management, focusing on product creation, management, and branding strategies. Delve into pricing strategies like customer value, cost-based, and competition-based pricing, and learn the best approaches for product launches. Understand the product lifecycle, deliver value through pricing, and master distribution channels for optimal market reach.
Marketing Management Essentials: Price and Place
Marketing Management Essentials: Price and Place
Instructor: Dushinka Karani
Sponsored by Coursera Learning Team
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the product lifecycle
Learn how to deliver value to customers by discussing main pricing strategies
Acquire insights in distribution channels
Details to know
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Assessments
1 assignment
Taught in English
Recently updated!
September 2024
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There is 1 module in this course
In this course, we will learn about the comprehensive aspects of content marketing management, including the essentials of product creation, product management, and branding strategy. We will delve into the intricacies of defining the right price and identifying the ideal place to sell our products or services. We will also cover various pricing strategies such as customer value pricing, cost-based pricing, and competition-based pricing, as well as the specific strategies needed when launching a new product.
What's included
2 videos5 readings1 assignment
Instructor
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