In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.
Marketing Management Essentials:The Marketing Plan Structure
Marketing Management Essentials:The Marketing Plan Structure
Instructor: Dushinka Karani
Sponsored by Coursera Learning Team
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives
Details to know
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Assessments
1 assignment
Taught in English
Recently updated!
September 2024
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There is 1 module in this course
In this course, we will dive into the key components of effective marketing management, detailing the steps involved in crafting a strategic marketing plan. We will cover the entire marketing management cycle, from planning, through execution and monitoring, ensuring we meet our objectives and outcomes.
What's included
4 videos4 readings1 assignment
Instructor
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