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Learner Reviews & Feedback for Introduction to Google SEO by University of California, Davis

4.6
stars
10,141 ratings

About the Course

Unlock the secrets of SEO! Dive into the fascinating world of Search Engine Optimization (SEO) and discover how major search engines like Google rank websites and content. This introductory course is your gateway to mastering the art of SEO, offering a thrilling blend of theory and hands-on practice to boost your visibility on Google. Course Highlights: Demystifying SEO - Uncover the inner workings of Google, the world's most popular search engine. Gain insider knowledge on how search algorithms evaluate and rank content, giving you a competitive edge in the digital landscape. SEO Evolution and Future Trends - Stay ahead of the curve by exploring the ever-changing SEO landscape. Learn to anticipate and adapt to future developments, ensuring your skills remain cutting-edge and relevant. Proven Strategies and Tactics - Master core SEO techniques to drive organic search traffic to your websites. Discover powerful methods to improve your search rankings while avoiding Google penalties. Hands-on Experience - Put theory into practice with exciting exercises designed to enhance your Google visibility. These engaging activities will solidify your understanding and provide immediate, real-world application of SEO principles, or help you create your own portfolio so you can get started with a career in SEO. This course is the first in our comprehensive SEO Specialization. By the end, you'll have a solid foundation in SEO and delve deeper into this exciting field. Get ready to transform your digital presence and unlock new opportunities in the world of search engine optimization....

Top reviews

SS

Aug 9, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

KP

Oct 2, 2023

This was a very helpful introductory course which helped me to understand further areas of study I need to pursue in order to be effective in this field! Thanks UC Davis, I really enjoyed this course.

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2501 - 2525 of 2,656 Reviews for Introduction to Google SEO

By Maleah M

•

Apr 3, 2019

It was nice to hear some basics, but it was a lot of subjective information, didn't feel like I was learning as much as I was being sold. However, again, there were some decent basics sprinkled through out. Also, the instructor videos were not super engaging, how scripted they were was very obvious

By Fadoju O

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Apr 26, 2020

There were a few topics that i felt were not totally relevant to the purpose of this course- the history of the internet especially . The whole course was also too theoretical . I think it can be modified to better . Overally, I enjoyed this learning and I hope to continue the process .

By Gloria K

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Feb 8, 2021

The course was informative and useful for a person who wanted a solid foundation for SEO. I was able to learn about SEO by knowing different changes that were made by Google from the start to now. Most importantly, I learned a lot about content creation specifically topic association.

By John O

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Dec 9, 2020

A lot of history and theory without a single practical example. Like how to do keyword analysis. Just theory and links to sources. If i had to follow historical links to other websites, then why should i take this course for. But in General was a good start to theory of SEO

By Dorotea T

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Sep 6, 2023

There is a lot of WHAT to do but not HOW to do it. It's way too general. Hopefully the next one will be better. Also, it's kind of boring since there are no animations, instructors make mistakes in speach all the time... It just doesn't make me focused and eager to learn.

By Muhammad U K

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Sep 1, 2020

The video content was great. I learned a lot about the SEO and how numerous factors affected the visibility of a website. But in my humble opinion, the reading material was more like an aggregate of different articles that I could have found online through my research.

By Kwei J Q

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Sep 5, 2020

One of the issues I have with this is that it doesn't seem to have been updated since 2018. The links are up to 2018, but between then and 2020, there must be things that must have changed.

The course quizzes for me were moderate to moderately high level of difficulty.

By Suchithra P

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Aug 2, 2017

It really gives you an insight into the world of SEO and the best practices involved. Before signing up for the course, I had zero knowledge about the search engine and keyword optimization, but this course really helped me enhance my knowledge.

Suchithra Pillai

By Michael B

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Jan 30, 2021

This was a decent, high-level course. Videos are informative. The user interface for questions was frequently intrusive, clunky, and poorly formatted. Questions were obtuse. Reading material is interesting. Modules two and four are somewhat repetitive.

By Thanyapon R

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Jul 4, 2023

There are some words that are technical and I think the course should provide a glossary at the end of the course or provide in the videos. Sometimes, the sound is not consistent so it is rather uncomfortable to focus on the videos. Keep up your good work!

By Sara S

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Sep 2, 2020

The course didn't provide many specific SEO tactics which I expected and too much focus was on history of search engines. Also, the questions in the quizzes were mostly focused on some very specific details rather than understanding the topic in general.

By Tanya M

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Aug 9, 2020

I personally think it would have been better if more educational content was covered in the videos. Most of the important content was given to us in readings rather than being covered in videos. other than that its a great introductory course!

By Marilena B

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Nov 18, 2018

While this course was full of interesting information, it was a front loaded with much useless information...interesting nonetheless. I, however would prefer a course that jumps a bit faster to the so called nitty-gritty. Overall, good stuff!

By Lee

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May 1, 2024

It was insightful but as a beginner SEO student, I lost track or simply got bored. SEO is an exciting industry to be in, there wasn't much excitement however I learned enough to know that SEO might not be for me.

By Eliška H

•

Oct 18, 2020

I think it would be nice if the course could be more practical with more examples. This was mainly about the theory in general and not about the practical skills at all, but thank you for the knowledge anyway!

By Shuangwu W

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Oct 14, 2024

The course structure should be improved. This introductory course is not really for SEO beginners, but for those who already have some experience and want to gain inspiration for their career development.

By Harry E G

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Apr 3, 2016

Student should be able to see results of test ( at least quiz 1 and 2) before we decide to purchase. Overall the course was easy to understand and follow. I look forward to taking to others in the series.

By Ruarob T

•

Sep 21, 2021

If you are marketer, this could fit you somehow. If you want concrete body of knowledge, I don't think the course will please you. SEO topic is subjective and somehow could frustrate the technical folks

By KOWAL, A V

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Aug 11, 2020

I dont feel confident that I can increase my website's ranking after this class. The info was very basic and geared toward what is looked for in a SEO career track. Not very pertinent to my situation.

By Daniele B

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Nov 13, 2020

The lessons are great and the teacher explains in simple and good way the concepts. However, in my opinion there to many facts and history rather that strategies and theories on how to work with SEO.

By Nick T

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Dec 10, 2016

Felt that the first week, how to get a job in SEO should be the last module. Unsure the value it has when you don't even know SEO at the level one would need in order to get a job in SEO.

By Kayla W

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May 7, 2020

While it had some good content, it was difficult to get past a lot of the grammar and spelling errors. Also, sharing Wikipedia pages as informational text in a course is a huge turn off.

By Szabolcs P K

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Oct 24, 2016

Very informative, however a bit too detailed on the history of previous search engines and past Google updates. Could've done with a bit less history and more up to date information.

By Teresa F

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Jun 24, 2019

The course provides great resources, but it seems to lack moderators. I finished the course and I have yet to get any feedback from the hosts and students rarely interact.

By Christina A M

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Jul 11, 2018

Ver basic knowledge and more so theory than strategy. Coursera needs to start teaching strategy with little theory so that people understand strategy and can implement.