Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
The Search for Great Ideas: Harnessing creativity to empower innovation.
The Search for Great Ideas: Harnessing creativity to empower innovation.
This course is part of How to Start Your Own Business Specialization
Instructors: Ken Szymusiak
Sponsored by Coursera Learning Team
21,140 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(289 reviews)
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the How to Start Your Own Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 3 modules in this course
How do entrepreneurs come up with great ideas? This is an age old question. Lets explore where great ideas and solutions come from and how to put yourself in a position to change the business world.
What's included
4 videos2 peer reviews
In this module we will explore the lessons of Design Thinking Methodology and how it can be used as a powerful tool for developing new and innovative solutions.
What's included
4 videos3 peer reviews
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.
What's included
3 videos1 peer review
Instructors
Instructor ratings
4.7 (51 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
289 reviews
- 5 stars
75.77%
- 4 stars
14.53%
- 3 stars
5.53%
- 2 stars
0.34%
- 1 star
3.80%
Showing 3 of 289
SR
4
Reviewed on Jun 11, 2016
Interesting, gave an unique approach to innovation and creativity.
AS
5
Reviewed on Oct 25, 2018
Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.
MM
4
Reviewed on Oct 4, 2016
Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.
Recommended if you're interested in Business
University of Maryland, College Park
Fundação Instituto de Administração
Coursera Project Network
University of Illinois Urbana-Champaign
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy