This week you'll learn to articulate and test your value proposition by drawing on three concepts: the strategy canvas, persona and minimum viable product (MVP). The strategy canvas emphasizes the uniqueness of your value proposition. The 'persona' represents who you think your typical customer is, which is useful for identifying real customers. The MVP is a simple prototype, which is a key tool to to get feedback from potential customers about the value you are providing them.

This week we'll help you think beyond your first customers, to scaling up your business across multiple segments of customers. The core concepts for this module are the diffusion of innovation and developing partnerships.

This week is an introduction to financial literacy. We'll show you how to build an income statement, how to develop financial models and financial forecasts. We'll also introduce you to some metrics to track the viability of your business that complement the traditional accounting metrics.

This week you'll learn some basic investment capital strategies for new ventures, illustrated using a simple capitalization table.

This week pulls together all the elements and evidence of your business idea so far to develop a coherent and succinct business pitch