In order to maximize profits, firms must ensure that any given output level is produced at least cost and then select the price-output combination that results in total revenue exceeding total cost by the greatest amount possible. With this in mind, this second module of the Power of Markets course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this varies depending on whether the firm is operating in a perfectly competitive or imperfectly competitive market setting.
The Power of Markets II: Market Structure and Firm Behavior
The Power of Markets II: Market Structure and Firm Behavior
Instructor: Mark Zupan
Sponsored by Syrian Youth Assembly
8,158 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(124 reviews)
Intermediate level
Some related experience required
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Students will be able to explain how firms select price-output levels in order to maximize revenue.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
The Production Process: How Firms Convert Inputs into Final Outputs.
What's included
8 videos1 assignment
How Firms Minimize the Cost of Producing Output.
What's included
9 videos1 assignment
How Firms Maximize Profits in Perfectly Competitive Markets.
What's included
10 videos1 assignment
The Sources and Uses of Monopoly Power.
What's included
10 videos1 assignment
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.7
124 reviews
- 5 stars
79.83%
- 4 stars
13.70%
- 3 stars
3.22%
- 2 stars
1.61%
- 1 star
1.61%
Showing 3 of 124
JJ
5
Reviewed on Jun 20, 2019
This course was great. I strongly recommend buying the recommended book, as it will help a lot.
SR
4
Reviewed on Jun 13, 2020
Great course, looking forward to take the next one on this topic.
RB
5
Reviewed on Apr 18, 2017
The course that changes way of thinking. Thank you a lot for this.
Recommended if you're interested in Business
Yonsei University
Coursera Project Network
Fundação Instituto de Administração
Copenhagen Business School
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy