Choosing a Facebook Post Type Based on Desired Engagement

Choosing a Facebook Post Type Based on Desired Engagement

Instructor: Kristin Walker

What you'll learn

Set up your Facebook Business or Personal Page.
Understand the marketing benefits Facebook provides and learn how to set marketing goals, target audiences, and desired engagement levels.
Understand the importance of tone in messaging, determine your Facebook post type, and learn how to evaluate effectiveness of marketing efforts.

Details to know

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Taught in English

No downloads or installation required

Only available on desktop

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About this Guided Project

By the end of this project, you will have a better understanding of how to Choose a Facebook Post Type Based on Desired Engagement.

Learners will take an in-depth look at how Facebook can be strategically incorporated into overall marketing efforts. This project will help learners develop a deeper understanding of how to best set Facebook marketing objectives, define target audiences, and set desired engagement levels in an effort to choose specific post tones and types that will best meet overall goals. Having this knowledge will allow learners to more easily craft and adapt their posts to get the most out of their Facebook marketing strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Set up your Facebook Business or Personal Page.
Understand the benefits of utilizing Facebook for marketing purposes.
Determine your marketing goals, target audiences, and desired engagement levels.
Use the correct tone to meet Facebook post objectives and appeal to the correct audiences.
Determine which type of Facebook post to utilize and evaluate effectiveness of marketing efforts.

Recommended experience

No background necessary.

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Instructor

Kristin Walker

Coursera Project Network

7 Courses9,413 learners

Offered by

Coursera Project Network

How you'll learn

Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.