In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Engagement & Nurture Marketing Strategies
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
Sponsored by Taipei Medical University [C4CB]
55,206 already enrolled
(1,180 reviews)
Skills you'll gain
- Infographics
- Content Development and Management
- Digital Content
- Web Content
- Marketing Planning
- Digital Marketing
- Content Strategy
- Marketing Strategy and Techniques
- Marketing Strategies
- Customer Engagement
- Social Media Management
- Marketing Management
- Marketing
- Social Media
- Content Marketing
- Social Media Content
- Social Media Marketing
- Social Media Strategy
- Strategic Marketing
- Content Management
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There are 4 modules in this course
In this module, you will learn the three social strategies being used by organizations today.
What's included
9 videos8 readings
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
What's included
15 videos5 readings1 assignment
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
What's included
12 videos2 readings1 assignment1 peer review
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
What's included
2 videos4 readings1 assignment
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Reviewed on Jan 26, 2017
Good course, I took it as a free user and really liked the material it's very simple and easy . will taken only a few hrs to complete
Reviewed on May 12, 2016
Probably the most important in my experience, the encouragement of how to engage in a meaningful way teaches how to really help succeed.
Reviewed on Jan 21, 2017
This is such a helpful course. Some of the stuff are a little bit outdated, but without it, you won't understand why things have evolved.
Recommended if you're interested in Business
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