This module builds on the topics learned in module 1, focused on more advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics include campaign goals and metrics, retail insights, cross-product strategy, and planning for key shopping moments throughout the year.

This module focuses on Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement.

Sponsored ads can help ensure you engage customers at every stage of their shopping journey. In this activity, you will optimize a Sponsored Brands campaign for a key shopping period. First, you will read a client brief. Then, using this client brief, you will develop an advertising strategy for a sponsored ads campaign. You’ll build your recommendations around the brand’s advertising goals and the best practices you’ve learned about in the course. As you complete this activity, we will provide you “example” answers as feedback. These may not include all the possible answers. The feedback is there to give you an idea of what could be correct and the quality expected from your work. All details about Organique and any campaign performance are fictional and intended for educational purposes only.