In the following course, you will explore the dynamics of market competition, where you'll learn strategies to maintain market position against lower-priced competitors. Study case studies, understand economic factors, and delve into benchmarking. Learn to navigate industry disruptions with a deep understanding of competitive interactions and strategy development for change.
Competitive Interactions and Disruptive Change
Instructor: Carl Kock
Sponsored by Louisiana Workforce Commission
What you'll learn
Understand the dynamics of competitive interactions
Identify disruptive trends and their implications
Develop strategies for disruptive change
Details to know
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September 2024
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There is 1 module in this course
The course will delve into the strategies used by companies to maintain their market position in the face of new entrants offering similar products at lower prices. We'll examine case studies, such as the impact of private label products on major brands, and analyze the economic factors and cost considerations that influence market dynamics.
What's included
5 videos4 readings1 assignment
Instructor
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Kennesaw State University
Fundação Instituto de Administração
University of California, Davis
Queen Mary University of London
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