The Digital Media for Health Outcomes (DMHO) course will train health communication professionals to leverage social and behavioral insights to design, implement and evaluate health communications online. The course is designed as a comprehensive and evidence-based tutorial on the key tactical steps to develop and implement successful health campaigns on social media, and to evaluate their performance and impact on health behavior. Throughout the course, students will explore best practices for designing relevant messages and campaign creatives. By the end of the course, students will be able to implement a digital communication strategy with actionable campaign objectives, and evaluate its impact through ad metrics, survey data, cost, and coverage indicators.
Digital Media for Health Outcomes, English
Instructor: Saad Omer
Sponsored by Louisiana Workforce Commission
11,457 already enrolled
(39 reviews)
Recommended experience
Details to know
Add to your LinkedIn profile
5 assignments
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
Behavioral insights are the foundation on which future campaign strategy is based. Participants will be encouraged to use this module to generate campaign ideas they can use to follow along with for the rest of the course.
What's included
8 videos4 readings1 assignment1 peer review1 discussion prompt
An understanding of key considerations to inform your health communication strategy for an established target audience.
What's included
13 videos5 readings1 assignment1 peer review1 discussion prompt
A reveal of top performing content based on industry standards - both organic and planned assets - tied to best practices for designing health campaign creatives online.
What's included
13 videos9 readings1 peer review
Learn how to design your digital communication strategy for optimal impact within budget and build confidence to hit the launch button on your campaign strategy!
What's included
10 videos6 readings1 assignment1 peer review1 discussion prompt
Tangible goal setting and key performance indicators for real-world Social and Behavioral Change Communications (SBCC) campaigns.
What's included
11 videos4 readings2 assignments
Instructor
Offered by
Why people choose Coursera for their career
Learner reviews
39 reviews
- 5 stars
92.30%
- 4 stars
5.12%
- 3 stars
0%
- 2 stars
0%
- 1 star
2.56%
Showing 3 of 39
Reviewed on Jul 3, 2023
This course had a lot of great and useful information and Dr. Saad Omer was really amazing!
Reviewed on Jun 21, 2023
The course was a fantastic experience as the content was crisp, the audiovisual experience was good, and the faculty was excellent.
Reviewed on Apr 3, 2024
High-quality course--lots of important content delivered in an engaging way by impressive experts. Recommend!
Recommended if you're interested in Health
Pontificia Universidad Católica de Chile
Johns Hopkins University
Johns Hopkins University
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy