In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness.
Getting Started in Google Analytics
Getting Started in Google Analytics
Instructor: Carma Baughman
Sponsored by Louisiana Workforce Commission
75,108 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.4
(1,430 reviews)
Beginner level
Recommended experience
1 hour
Learn at your own pace
Hands-on learning
What you'll learn
Set up a Google Analytics account and add your website.
Understand how Google Analytics organizes data.
Interpret the Audience, Acquisition and Behavior reports.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Google Analytics account and connect your website.
Add a View to eliminate internal traffic.
Understand 'The Funnel' and how it is used in Google Analytics.
Explore the various user-defined parameters in the Audience Overview report.
Interpret the data from various Audience reports to make effective decisions.
Interpret the data from Acquisition and Behavior reports to make effective decisions.
Recommended experience
No prerequisites required.
5 project images
Instructor
Instructor ratings
4.4 (162 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.4
1,430 reviews
- 5 stars
62.72%
- 4 stars
25.24%
- 3 stars
6.43%
- 2 stars
1.46%
- 1 star
4.12%
Showing 3 of 1430
YC
5
Reviewed on Sep 8, 2020
The instructor has done a really great job of guiding me. I personally thank her and especially coursera for this opportunity
BD
5
Reviewed on Mar 3, 2021
This course is a good introduction to Google Analytics. Provides a general overview, without going into too many details.
CB
5
Reviewed on Jun 2, 2020
I loved. The experience of being able to remotely configure the entire platform is a tremendous help in maintaining interest in the concepts provided.
You might also like
Coursera Project Network
Coursera Project Network
Status: [object Object]Google
Google
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy